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Photo: A Juul vaping system with accessory pods in varying flavors. Bill O'Leary/The Washington Post via Getty Images

E-cigarette company Juul is facing mounting backlash from users who claim the nicotine salts in Juul products have made them more addictive, Wired reports.

Why it matters: As a result, the company is facing several lawsuits, two filed in April and one in June, which assert that Juul was being deceptive in marketing itself as a better alternative to cigarettes.

What they're saying:

  • All three filings — in a U.S. District Court in Northern California, the San Francisco Superior Court, and a U.S. District Court in New York — claim Juul's products made customers more addicted to nicotine.
  • One user claimed Juul did not help them quit smoking but, “the intense dosage of nicotine salts delivered by the Juul products resulted in an increased nicotine addiction, and an increased consumption of nicotine by Colgate.”
  • Another user, who is 15 years old, said he has become “heavily addicted to nicotine,” making him “anxious, highly irritable and prone to angry outbursts,” and perform poorly in school.

The other side: Victoria Davis, a spokesperson for Juul, tells Axios that "JUUL Labs does not believe the cases have merit and will be defending them vigorously." 

Timing: Juul had until June 19 to turn in any paperwork to the Food and Drug Administration relating to Juul’s marketing campaigns, product design, and consumer complaints on the product as it relates to youth use.

  • These documents will be key in examining whether Juul is deceiving the public by marketing itself as a “cigarette alternative” for adult smokers, as well as whether its contributing to a tobacco problem for younger generations, per a previous Axios report.

Go deeper:

Go deeper

Journalism enters dangerous new era

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The Capitol attack on Jan. 6 resulted in at least nine physical assaults against journalists and at least five arrests, per the U.S. Press Freedom Tracker's top editor.

Why it matters: President Trump's harsh rhetoric towards the press has empowered leaders abroad and locally in the U.S. to continue to attack press that they don't like.

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Why it matters: Biden's climate plan is far more expansive than anything contemplated under President Obama. But for all the immediate pledges, it will take years to see how far Biden gets.

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Yes, but: Others are warning that what's expected to be reflation could actually show up as inflation, a much less welcome phenomenon.