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UnitedHealthcare is offering free Peloton memberships for some people. Photo: John Smith/VIEWpres via Getty Images

UnitedHealthcare said Tuesday it will pay for either a 12-month digital Peloton membership or a four-month "all-access" Peloton membership (each costs $156) for workers who are in a fully insured plan.

The bottom line: Health insurers want their members to be as young and healthy as possible so they don't have to pay out as much in medical claims. UnitedHealthcare is attempting to attract more of this affluent, healthy crowd through this Peloton perk.

By the numbers: 66% of Peloton's membership is between the ages of 25 and 44, and 54% live in households earning more than $100,000 per year.

  • Peloton doesn't release demographics by race, but the statistics above combined with national data imply most users are white.

The big picture: Gym and fitness memberships are not new health insurance benefits.

  • They are especially common in Medicare Advantage, where three out of four enrollees are in a plan with a fitness membership, according to the Kaiser Family Foundation.

Yes, but: Fitness perks are associated with "risk selection," also known as cherry-picking.

  • So while Peloton gets new, subsidized members who hopefully convert to full-paying members, UnitedHealthcare gets to insure people who are less likely to have expensive or chronic health conditions.

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Bezos beats Branson in space billionaires' battle for attention

Photo illustration: Aïda Amer/Axios. Photo: Imtiyaz Shaikh (Anadolu Agency), Drew Angerer/Getty Images

Jeff Bezos' flight into space generated more interest from the public than Richard Branson's, and both billionaires overshadowed their respective space companies.

Why it matters: Data shows an outsized public interest in the personalities at the center of the space trips, compared to the companies behind them — which could reinforce public suspicion that the ventures were partly vanity plays.

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Swimmer Chase Kalisz first American to win Olympics gold medal

Chase Kalisz of Team United States celebrates after winning the Men's 400m Individual Medley Final on day two of the Tokyo 2020 Olympic Games at Tokyo Aquatics Centre in Tokyo, Japan. Photo: Al Bello/Getty Images

Swimmer Chase Kalisz became on Sunday the first Team USA Olympian to win gold at the Tokyo Games.

The big picture: The Rio 2016 silver medalist's winning time in the men's 400 meters Individual Medley Final was 4 minutes 9.42 seconds. His teammate Jay Litherland took silver .86 seconds later.