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BTS speak at an event as part of the UN General Assembly 76th session on Sept. 20. Photo: John Angelillo - Pool/Getty Images

The United Nations General Assembly's livestream received an unprecedented boost in popularity Monday when more than a million viewers tuned in to watch the uber-popular Korean pop boy band BTS take the stage in the hallowed General Assembly hall.

Driving the news: The group delivered a seven-minute speech addressing climate change, vaccinations, digital interconnectedness, as well as a hopeful message about how young people can make a positive impact, per the Washington Post.

  • Undoubtedly to the delight of their legions of fans, BTS also unveiled a new music video for their hit single “Permission to Dance,” which they filmed at the U.N. Headquarters in New York, the Associated Press reports.

The big picture: Though it isn't the first time the band has appeared before the U.N., it is their first in their new diplomatic role as “special presidential envoy for future generations and culture,” an honor awarded to them by South Korean President Moon Jae-in ahead of the UNGA.

  • 980,000 viewers tuned in to watch BTS' appearance on the U.N.'s official Youtube page, while tens of thousands watched on other YouTube channels and platforms, per the Post.
  • Once the group had wrapped their U.N. appearance, streaming numbers on the official YouTube channel dropped below 50,000—a more expected number of viewers.

Go deeper

YouTube cracks down on anti-vax misinformation

Illustration: Annelise Capossela/Axios

YouTube is beefing up its misinformation policies to crack down on anti-vaccine misinformation beyond COVID-19 vaccinations, executives told Axios.

Why it matters: Under the new policy, YouTube will terminate the channels of what it calls prominent vaccine misinformation spreaders, including the channel of the Robert F. Kennedy Jr.-affiliated Children's Health Defense.

Biden calls Fox News reporter a "stupid son of a b---h" on hot mic

President Biden blasted Fox News' Peter Doocy on Monday after the reporter asked if the nation's soaring inflation is a political liability, saying, "what a stupid son of a b----h."

Driving the news: The Biden administration has faced rising inflation rates over recent months, which it has labeled as "transitory."

Hope King, author of Closer
2 hours ago - Economy & Business

Investors reset their compass

Data: FactSet; Chart: Axios Visuals

The endpoints of a stimulus-fueled market are being defined.

Why it matters: Conditions that drove excess pricing in riskier assets are steadily being removed, and big swings in the market like those seen today are inevitable as investors try to adjust to the new landscape.