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Uber's latest in PR battle with Lyft: $3M legal fund

The details: In a Facebook post on Sunday, Uber CEO Travis Kalanick provided more details about the company's plans to help impacted drivers.

  • 24/7 legal support from Uber's lawyers and immigration experts for drivers who need to get back to the U.S.
  • Compensation for drivers' lost earnings (though the company doesn't specify how it will calculate this).
  • A $3 million legal defense fund to help drivers with immigration and translation services.
  • Urging the U.S. government to reinstate the ability of U.S residents to travel (Kalanick has already said he plans to bring up the subject to Trump during a meeting on Friday).

Counterpunch: Uber's move comes later in the day after Lyft announced it would donate $1 million to the American Civil Liberties Union over the next four years.

Between the lines: Bear in mind that while Lyft is able to directly and publicly pledge support to the ACLU, Uber likely can't do the same. Since Kalanick sits on Trump's Strategic and Policy Forum council, a blanket anti-Trump statement would be a bad idea. Instead, the company seems to have opted for a response clearly targeted at this specific policy. It's also still unclear how many drivers will be affected and will receive help from Uber.

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