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Uber's latest economics trick: Willingness to pay
Automobile Italia / Flickr cc

A year after Uber introduced "upfront pricing"—setting the price of a ride on the outset—it's now beginning to charge more for certain routes in an effort to juice up its earnings, as Bloomberg reported. The company says it uses the extra money to subsidize other rides, and will begin to show drivers the difference between what they're earning and what the rider paid.

It's officially rolling out the changes in the 14 markets where it offers UberPool, its carpooling option.