Bozoma Saint John is heading to Uber, just days after Axios broke news on her pending departure from Apple Music, where she was head of global consumer marketing, as TechCrunch first reported and Uber later confirmed. Saint John will be Uber's chief brand officer, said the company.

Better image: Saint John's hiring could help improve Uber's reputation in terms of diversity issues. The company has been under a cloud since February, when a former employee published claims of sexual harassment and gender discrimination. She also is a charismatic marketer, at a time when the company's broader image has been sullied and could help fill the gap left by Uber's president of ride-sharing, Jeff Jones, a seasoned marketing exec who left the company in March just months after joining.

The story has been updated with confirmation from Uber and Saint John's new job title.