Uber has launched a new service that will allow hospitals, clinics, nursing homes and other health care organizations to order and schedule car rides for patients. Uber is not charging a fee to use the service. The health care providers only have to pay for the ride.
Why it matters: Uber sees a huge untapped market in the roughly 4 million people who skip or delay health care visits every year because they don't have reliable transportation. Hospitals, doctors and other providers could be eager to pay for those rides if it means more on-time appointments and fewer no-shows — which translates into more revenue in their pockets.