Illustration: Lazaro Gamio/Axios

Cliff Sims, former director of White House message strategy, sat down with Mike Allen and me for "Axios on HBO" and described what it's like sitting with @realDonaldTrump while he tweets.

Sims, who left the White House in May, said he's seen Trump dictate tweets to aides from the Oval Office or from the private dining room that adjoins it. "He's meticulous with not just the words that he wants to use but the punctuation," Sims said. "So he'll say, you know, 'Jonathan Swan at Axios is an awful terrible reporter dash dash capital S capital A capital D exclamation point.'"

Behind the scenes: "I do think that he's very cognizant of the power that he has to set the media narrative," Sims said.

  • "I have seen him talk about something that he wants to tweet, ultimately tweeting whatever that thing is, within literally a minute, reporters are now retweeting his tweet with their own comments on top of it."
  • "He goes into the private dining room and within about 5 minutes, he can see this creation ... how it's playing out on the television."

We interviewed Sims before he announced his White House memoir "Team of Vipers," set for release in January.

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Axios Re:Cap spoke with the boycott's four main organizers, who met on Tuesday with CEO Mark Zuckerberg and other top Facebook executives, to learn why they organized the boycott, what they took from the meeting, and what comes next.

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Civil rights leaders blasted Facebook's top executives shortly after speaking with them on Tuesday, saying that the tech giant's leaders "failed to meet the moment" and were "more interested in having a dialogue than producing outcomes."

Why it matters: The likely fallout from the meeting is that the growing boycott of Facebook's advertising platform, which has reached nearly 1000 companies in less than a month, will extend longer than previously anticipated, deepening Facebook's public relations nightmare.

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