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Trump: “Really great advertising” will keep kids off drugs
President Donald Trump speaks during an event to declare the opioid crisis a nationwide public health emergency in the East Room of the White House. Photo: AP Photo/Evan Vucci

President Trump declared a "nationwide public-health emergency" on the opioid crisis today. Although the declaration doesn't open up new funds (some estimate more than $9.3 billion is needed), Trump argued that "the federal government is aggressively fighting the opioid epidemic on all fronts."

The bottom line: Trump shared the personal story of his brother's alcohol abuse and offered a solution to the opioid crisis: "Really tough, really big, really great advertising so we get to people before they start." His prediction: "If we can teach young people not to take drugs ... it's really, really easy not to take them."