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Trump Hotels and Ivanka Trump rank near bottom in brand perception survey

YouGov will announce today that out of all 1,600+ brands for which it conducts daily consumer perception surveys, both the Trump Hotels and Ivanka Trump brands fall in the bottom 10.

Data: YouGov BrandIndex; Chart: Chris Canipe / Axios

YouGov BrandIndex began tracking the popularity of the brands in May in response to overwhelming requests for their rankings, and the announcement comes after six months of data has been collected.

Perspectives on Trump Hotels and Resorts are highly polarized based on political affiliation, but even though Republicans have the highest perception scores, those scores are still pretty low. High-end rivals like Four Seasons and Ritz Carlton fare far better.

One surprising thing: Consumer perception of the Ivanka Trump brand among Democrats and Independents has been rising since YouGov started tracking these brands in May, while Republican perception of the Ivanka Trump brand has been declining. YouGov notes that Ivanka Trump's brand rose earlier this summer with the publication of her book "Women Who Work."

Methodology: YouGov BrandIndex ( is the only daily consumer perception research service of brands, interviewing 4,800 people each weekday from a representative US population sample. Respondents are drawn from an online panel of more than 1.8MM individuals. YouGov BrandIndex tracks the perception of more than 1,600 major brands daily.

Steve LeVine 8 hours ago
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Self-driving lab head urges freeze after "nightmare" fatality

Uber self-driving car in Pittsburgh. Photo: Jeff Swensen / Getty

Carmakers and technology companies should freeze their race to field autonomous vehicles because "clearly the technology is not where it needs to be," said Raj Rajkumar, head of Carnegie Mellon University's leading self-driving laboratory.

What he said: Speaking a few hours after a self-driven vehicle ran over and killed a pedestrian in Arizona, Rajkumar said, "This isn't like a bug with your phone. People can get killed. Companies need to take a deep breath. The technology is not there yet. We need to keep people in the loop."

David McCabe 5 hours ago
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Senate committee probes Facebook, Cambridge Analytica

Mark Zuckerberg walks in front of trees
Facebook CEO Mark Zuckerberg. Photo: Drew Angerer/Getty Images

The Senate Commerce Committee is sending written questions to Cambridge Analytica's parent company and Facebook about the revelation that the data consulting firm improperly gathered user data from the social giant.

Why it matters: This is the most aggressive action by Republicans yet to investigate the reports about the Trump-linked analytics firm.

Quote“They’ve got responsibility to make sure that that information is used in an appropriate way, so we want to find out how it was gotten, how it was used, and we want Facebook obviously to be transparent about that.”
— Sen. John Thune