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YouGov will announce today that out of all 1,600+ brands for which it conducts daily consumer perception surveys, both the Trump Hotels and Ivanka Trump brands fall in the bottom 10.

Expand chart
Data: YouGov BrandIndex; Chart: Chris Canipe / Axios

YouGov BrandIndex began tracking the popularity of the brands in May in response to overwhelming requests for their rankings, and the announcement comes after six months of data has been collected.

Perspectives on Trump Hotels and Resorts are highly polarized based on political affiliation, but even though Republicans have the highest perception scores, those scores are still pretty low. High-end rivals like Four Seasons and Ritz Carlton fare far better.

One surprising thing: Consumer perception of the Ivanka Trump brand among Democrats and Independents has been rising since YouGov started tracking these brands in May, while Republican perception of the Ivanka Trump brand has been declining. YouGov notes that Ivanka Trump's brand rose earlier this summer with the publication of her book "Women Who Work."

Methodology: YouGov BrandIndex (www.brandindex.com) is the only daily consumer perception research service of brands, interviewing 4,800 people each weekday from a representative US population sample. Respondents are drawn from an online panel of more than 1.8MM individuals. YouGov BrandIndex tracks the perception of more than 1,600 major brands daily.

Go deeper

2 hours ago - Health

WHO: Not yet known whether Omicron leads to more severe disease

Photo illustration: Pavlo Gonchar/SOPA Images/LightRocket via Getty Images

The World Health Organization on Sunday said that it is not yet clear whether the newly discovered Omicron variant is more transmissible than other strains of the COVID-19 virus.

Why it matters: The agency's statement comes as the variant, discovered in South Africa, has already been detected in European and Asian countries.

7 hours ago - Health

Fauci: Omicron variant will "inevitably" be found in U.S.

Photo: Chip Somodevilla/Getty Images

Anthony Fauci, the director of the National Institute of Allergy and Infectious Diseases, cautioned on Sunday that the COVID-19 Omicron variant will "inevitably" be found in the United States.

Driving the news: Fauci, Biden's chief medical adviser, told ABC's George Stephanopoulos on "This Week" that U.S. officials will meet with colleagues from South Africa later on Sunday to try to determine the severity of the cases, as countries scramble to learn more about the variant.

Updated 9 hours ago - Politics & Policy

Dems fear supply-chain blame

Illustration: Aïda Amer/Axios

As supply-chain kinks drive up prices and disrupt holiday shopping, Democrats are scrambling to show action and deflect blame.

Why it matters: With their party controlling both the White House and Capitol, vulnerable Democrats worry supply-chain snafus will hurt them in next year's midterms.