Nov 1, 2017

Trump Hotels and Ivanka Trump rank near bottom in brand perception survey

YouGov will announce today that out of all 1,600+ brands for which it conducts daily consumer perception surveys, both the Trump Hotels and Ivanka Trump brands fall in the bottom 10.

Expand chart
Data: YouGov BrandIndex; Chart: Chris Canipe / Axios

YouGov BrandIndex began tracking the popularity of the brands in May in response to overwhelming requests for their rankings, and the announcement comes after six months of data has been collected.

Perspectives on Trump Hotels and Resorts are highly polarized based on political affiliation, but even though Republicans have the highest perception scores, those scores are still pretty low. High-end rivals like Four Seasons and Ritz Carlton fare far better.

One surprising thing: Consumer perception of the Ivanka Trump brand among Democrats and Independents has been rising since YouGov started tracking these brands in May, while Republican perception of the Ivanka Trump brand has been declining. YouGov notes that Ivanka Trump's brand rose earlier this summer with the publication of her book "Women Who Work."

Methodology: YouGov BrandIndex (www.brandindex.com) is the only daily consumer perception research service of brands, interviewing 4,800 people each weekday from a representative US population sample. Respondents are drawn from an online panel of more than 1.8MM individuals. YouGov BrandIndex tracks the perception of more than 1,600 major brands daily.

Go deeper

John Kelly defends James Mattis against Trump attacks

John Kelly in the White House in July 2017. Photo: Cheriss May/NurPhoto via Getty Images

Former White House chief of staff John Kelly defended James Mattis on Thursday after President Trump attacked the former defense secretary as "the world's most overrated general" and claimed on Twitter that he was fired.

What he's saying: “The president did not fire him. He did not ask for his resignation,” Kelly told the Washington Post in an interview. “The president has clearly forgotten how it actually happened or is confused."

Barr claims "no correlation" between removing protesters and Trump's church photo op

Attorney General Bill Barr said at a press conference Thursday that there was "no correlation" between his decision to order police to forcibly remove protesters from Lafayette Park and President Trump's subsequent visit to St. John's Episcopal Church earlier this week.

Driving the news: Barr was asked to respond to comments from Defense Secretary Mark Esper, who said Tuesday that he "did not know a photo op was happening" and that he does everything he can to "try and stay out of situations that may appear political."

Updates: Cities move to end curfews for George Floyd protests

Text reading "Demilitarize the police" is projected on an army vehicle during a protest over the death of George Floyd in Washington, D.C.. early on Thursday. Photo: Yasin Ozturk/Anadolu Agency via Getty Images

Several cities are ending curfews after the protests over the death of George Floyd and other police-related killings of black people led to fewer arrests and less violence Wednesday night.

The latest: Los Angeles and Washington D.C. are the latest to end nightly curfews. Seattle Mayor Jenny Durkan tweeted Wednesday night that "peaceful protests can continue without a curfew, while San Francisco Mayor London Breed tweeted that the city's curfew would end at 5 a.m. Thursday.