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Trump delivers remarks to the New York City Police Benevolent Association at the Trump National Golf Club in Bedminster, N.J. Photo: Jim Watson/AFP via Getty Images

The Trump campaign anticipates that Joe Biden will get a significant polling bump out of the Democratic National Convention. So the campaign has planned a week of heavy counterprogramming, with the president traveling to four battleground states. 

The state of play: Vice President Pence will be in Wisconsin. Members of the Trump family will be campaigning, and two Trump-Pence bus tours with surrogates will be on the road and doing local media, said Trump campaign communications director Tim Murtaugh.

  • The Trump campaign has also executed a massive digital ad buy for this week. The campaign will be taking over the YouTube masthead — prime internet real estate — for 96 consecutive hours from Tuesday through Friday, Murtaugh said.
  • The Trump campaign will also be doing homepage takeovers of the Wall Street Journal, Washington Post and Daily Caller for various 24-hour periods during the DNC, Murtaugh added. It will also run ads on the Fox News website.

By the numbers: "The total of the online buy is high 7 figures. Some of the ads are performance-based, so the total could push to over $10 million," Murtaugh said.

  • The Trump campaign also has a TV blitz running in early-voting states, including Wisconsin (where the Democratic convention was supposed to be) and also on national cable, Murtaugh noted.

Editor's note: This story has been corrected to reflect that the campaign will not be doing a homepage takeover of Fox News, but will be running ads.

Go deeper

Murkowski: "It is time to begin the full and formal transition process"

Murkowski leaves the Senate Republicans lunch in September. Photo: Bill Clark/CQ-Roll Call, Inc via Getty Images

Sen. Lisa Murkowski (R-Alaska) tweeted Sunday, "It is time to begin the full and formal transition process." She called Trump's attempts to overturn President-elect Biden's win "inconsistent with our democratic process."

Why it matters: Only a handful of congressional Republicans have acknowledged Biden as president-elect as Trump and his campaign continue unsuccessful legal challenges in key swing states.

Nov 22, 2020 - Politics & Policy

Trump campaign says Sidney Powell isn't a member of its legal team

Photo: Drew Angerer/Getty Images

President Trump's campaign said in a Sunday statement that Sidney Powell is neither a member of its legal team nor a lawyer for Trump in his personal capacity.

Why it matters: Powell was a part of the campaign's wild, conspiratorial Thursday press conference and baselessly floated unfounded conspiracy theories that included a claim that President-elect Biden won the 2020 presidential election thanks to "communist money" from the Venezuelan regime.

Updated Nov 24, 2020 - Politics & Policy

Sen. Kelly Loeffler to return to campaign trail after 2nd negative test

Sen. Kelly Loeffler addresses supporters during a rally on Thursday. Photo: Jessica McGowan/Getty Images

Sen. Kelly Loeffler's (R-Ga.) campaign announced Monday that she "looks forward to getting back out on the campaign trail" after testing negative for COVID-19 for a second time, following earlier conflicting results.

Why it matters: Loeffler has been campaigning at events ahead of a Jan. 5 runoff in elections that'll decide which party holds the Senate majority. Vice President Mike Pence was with her on Friday.