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Illustration: Sarah Grillo/Axios

The case for sustainable investing — or ESG, for environmental, social, and governance — is a pretty simple one: Long-term investors have a clear financial incentive to back companies that will thrive over the long term. Such companies need to be well governed, have good relations with their stakeholders, and be well positioned to help humanity minimize our onrushing environmental catastrophe.

Why it matters: While the Obama administration was well disposed towards such investing, the Trump administration isn't. To sum up the thesis in three letters: ESG, for environmental, social, and governance.

  • A proposed new rule from the Labor Department would effectively ban pension-plan administrators from making any kind of ESG offering part of the default option in a 401(k) plan, and would discourage them from having any ESG options at all.

What they're saying: "When investments are made to further a particular environmental or social cause, returns unsurprisingly suffer," wrote Labor Secretary Eugene Scalia in an 0p-ed announcing the new rule.

  • The rule itself claims that it will have a positive economic effect, saying that "investments' returns will generally tend to be higher over the long run" as a result of ignoring ESG factors.
  • But, but, but: ESG funds outperform their peers.

Between the lines: Scalia doesn't have a lot of support. The asset management industry is naturally wary of this rule, because it creates more work and potential liability for pension fund managers. And even his natural bedfellows are wary.

  • The U.S. Chamber of Commerce initially reacted positively to the rule, but when I asked them for comment, I was put in touch with Chantel Sheaks, the executive director for retirement policy, who praised only the fact that the Department of Labor was implementing a 30-day comment period.
  • The American Petroleum Institute represents the companies most excluded by ESG policies. But the API's Aaron Padilla, who covers ESG policy there, told Axios that he wants the government to "encourage the consideration of ESG as it is linked to companies' financial performance."

My thought bubble: This rule looks like lame-duck hippie-punching from a beleaguered administration wanting to throw a bone to climate-change deniers.

The bottom line: As the Environmental Defense Fund's Gabe Malek told Axios: "ESG is a key part of fiduciary duty in the EU. The U.S. is just lagging behind other countries."

Go deeper

Poll: Women of color highly motivated to vote

Voting rights activists, led by Congressional Black Caucus chair Joyce Beatty (D-Ohio), protest recent passage of voter restriction laws at Hart Senate Office Building on July 15, 2021. Photo: Alex Wong via Getty Images

Women of color turned out to vote at record rates in the 2020 election, with almost nine in 10 agreeing that the stakes were too high not to vote, according to a new poll.

Why it matters: The findings in the poll, conducted by The Harris Poll on behalf of a group of reproductive rights organizations, appear to confirm the highly-motivated voting bloc's emerging power.

Updated 3 hours ago - Sports

Olympics dashboard

Katie Ledecky in Tokyo. Photo: Ding Xu/Xinhua via Getty Images

🚨: Simone Biles won't compete in individual vault or uneven bars

🏊‍♀️: Katie Ledecky wins gold in women's 800m freestyle

🏊: Caeleb Dressel breaks world record in men's 100m butterfly, 3rd gold

🇬🇧: Britain wins gold in first-ever Olympic mixed 4x100m medley relay

💻: Japan tests teleporting games and "remote cheering"

🏳️‍⚧️: Axios at the Olympics: Games grapple with trans athletesTrans athletes see the Tokyo Games as a watershed moment

Go deeper: Full Axios coverage

Updated 3 hours ago - Sports

The Olympic events to watch today

Allyson Felix. Photo: Patrick Smith/Getty Images

5 events to watch today...
  • 🏃‍♀️ 🏃 Track and field: The first-ever mixed 4x400m relay final starts at 8:35 a.m. ET on NBC. Watch the women’s 100m final at 8:50 a.m. ET.
  • 🏐 Women’s beach volleyball: Elimination rounds start at 8 p.m. ET on NBC.
  • 🚲 BMX freestyle finals: Watch USA’s Hannah Roberts go for the gold in the first-ever Olympic women’s freestyle finals at 9:10 p.m. ET on CNBC. Catch the men’s finals at 10:20 p.m. ET.
  • 🏊‍♀️ Swimming finals: Watch Caeleb Dressel go for his fourth gold in the men’s 50m freestyle. Also catch the women’s 50m freestyle, as well as the men’s and women’s the 4x100m medley finals. Coverage starts at 9:30 p.m. ET on NBC.
  • 🏌️ Men’s golf: Round 4 of independent stroke play tees off at 6:30 p.m. ET on the Golf Channel.