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Combination images of President Trump and Joe Biden. Photo: Scott Olson/Getty Images/Mark Makela/Getty Images

The Trump campaign launches a new ad Tuesday in five early-voting states that hits Joe Biden on taxes and immigration, redoubling a strategy to paint the Democratic nominee as a tool of the radical left.

Driving the news: "In His Own Words" will be a "high seven figure" spend running in Florida, Arizona, North Carolina, Georgia and Wisconsin, a senior campaign official tells Axios.

Why this matters: The spending suggests Trump's strategists think this frame has the best chance of driving up Biden's unfavorable numbers.

  • For months, the campaign has tried out numerous — and largely unsuccessful — messages to get voters to intensely dislike Biden.
  • Very little has cut through a media environment in which voters have been focused on the coronavirus and President Trump's handling of the crisis.
  • But sources with direct knowledge of the Trump campaign's polling say their internal polls show a growing number of voters are associating Biden with left-wing, rather than moderate, positions. They did not make the full internal data available for review.
  • Wisconsin joins the other four states, where the campaign already was spending on advertising.

Between the lines: The ad will run in Wisconsin through the Democratic National Convention, which originally was slated to be held in Milwaukee before the pandemic prompted organizers to drastically scale down the event, make most speeches virtual and take Biden off the road.

  • The ad includes footage of Biden telling somebody who said they benefited from President Trump's tax cuts, "If you elect me, your taxes are gonna be raised, not cut."
  • Trump's campaign claims what Biden really means is that he'll be raising taxes on middle class families, small businesses and seniors.
  • Biden has denied he will do so, promising that nobody making under $400,000 a year would see their taxes go up. Trump's team disputes that and says Biden's pledge to restore the individual mandate for health coverage is effectively a tax.
  • The ad also uses a quote from Biden to suggest he wants to give citizenship and access to jobs and government benefits to 11 million undocumented immigrants.

The other side: Biden spokesman Andrew Bates said that "Donald Trump is the most radical president in modern American history," charging that Trump has worsened the pandemic, sought to take away health coverage for millions, tear-gassed peaceful protesters and failed to address Russian bounty offers on U.S. military.

Go deeper

Nov 17, 2020 - World

Biden speaks with Israeli leaders Netanyahu and Rivlin

Biden (L) with Netanyahu in 2010. Photo: Baz Ratner-Pool/Getty Images

President-elect Biden spoke on the phone today with Israeli Prime Minister Benjamin Netanyahu and Israeli President Reuven Rivlin as part of series of congratulatory phone calls with leaders around the world.

The big picture: The order in which these calls are returned by an incoming president is closely watched. Biden called Netanyahu and Rivlin after speaking with the leaders of nine other U.S. allies over the past few days.

Updated Nov 24, 2020 - World

Tracking Biden's first calls to world leaders

Combination images of New Zealand Prime Minister Jacinda Ardern and President-elect Joe Biden. Photo: NZ Prime Minister's Office/Instagram/Joe Raedle/Getty Images

One ritual of becoming president-elect is the carousel of congratulatory phone calls with other world leaders.

What to watch: The order in which the calls are returned is watched closely around the world.

Mike Allen, author of AM
Nov 18, 2020 - Politics & Policy

Scoop: Battle of the Biden books

President-elect Biden waves after speaking with diplomatic, intelligence and defense experts in Wilmington yesterday. Photo: Jim Watson/AFP via Getty Images

The cash value of President-elect Biden's normality will be tested next year with a bookstore battle among Washington journalists who are competing to capture 46's backstory, inside skinny and cast of characters.

What's new: Axios has learned that Ben Schreckinger, a long-form writer who works the "Biden Inc." beat at Politico, has signed a deal with prestige publisher Twelve to write a Biden family book aimed for the second half of 2021.