Stories

SaveSave story

The video push against Google and Facebook

Illustration: Rebecca Zisser / Axios

New players are taking on Google and Facebook in the ad-supported video space in an attempt to break down what has been an overwhelming dominance by those two companies.

Why it matters: "Video is the thing that will ultimately chip away at the duopoly," says Mike Kelly, former President of AOL Media Networks and current CEO of Kelly Newman Ventures. "Walled gardens are brought down by movements like this. Massive fragmentation in the digital video space has created an opportunity for other companies to take advantage of strong demand and lack of supply."