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Gallup CEO: U.S. scouts halfbacks, but not the next Steve Jobs

1977: Steve Jobs (L) with Apple co-founder Steve Wozniak at the first West Coast Computer Faire, where they launched the Apple II desktop, their first product. Photo: Tom Munnecke/Getty

Jim Clifton, CEO of the polling firm Gallup, laments the resources the U.S. devotes to identifying and training elite football and basketball players, while failing to scout the next Steve Jobs.

Why it matters: Society apportions much effort to identifying geniuses of almost every type — athletes, intellects, musicians. An exception is "super builders," Clifton says, by which he means the few individuals responsible for our biggest practical companies.