Jet and Tasty's app-to-app flow. Photo: Button blog

Behind Walmart and's new deal with Tasty, the BuzzFeed-owned app for recipes and food videos, is an e-commerce tech startup named Button.

  • How it works: Button, a three-year-old startup based in New York, is connecting Tasty's app to Walmart via deep-linking, a mobile app technology akin to hyperlinks for web pages. Through deep-linking, tapping on an item in Tasty's app leads directly to its purchase page in Walmart or Jet's apps, avoiding the need to search for it there.
  • Why it matters: Though critical in connecting mobile apps to each other and to websites for growth (e.g., app downloads, referrals, better attribution) and commerce, few companies have succeeded at building a business out of the technology. While some like Button and Branch seem to have cracked it, many others like URX (acqui-hired by Pinterest) and Quixey just couldn't.

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Updated 5 hours ago - Politics & Policy

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Global: Total confirmed cases as of 10 p.m. ET: 32,471,119 — Total deaths: 987,593 — Total recoveries: 22,374,557Map.
  2. U.S.: Total confirmed cases as of 10 p.m. ET: 7,032,524 — Total deaths: 203,657 — Total recoveries: 2,727,335 — Total tests: 99,483,712Map.
  3. States: "We’re not closing anything going forward": Florida fully lifts COVID restaurant restrictions — Virginia Gov. Ralph Northam tests positive for coronavirus.
  4. Health: Young people accounted for 20% of cases this summer.
  5. Business: Coronavirus has made airports happier places The expiration of Pandemic Unemployment Assistance looms.
  6. Education: Where bringing students back to school is most risky.
Mike Allen, author of AM
8 hours ago - Politics & Policy

Biden pushes unity message in new TV wave

A fresh Joe Biden ad, "New Start," signals an effort by his campaign to make unity a central theme, underscoring a new passage in his stump speech that says he won't be a president just for Democrats but for all Americans.

What he's saying: The ad — which began Friday night, and is a follow-up to "Fresh Start" — draws from a Biden speech earlier in the week in Manitowoc, Wisconsin:

Trump prepares to announce Amy Coney Barrett as Supreme Court replacement

Judge Amy Coney Barrett. Photo: Matt Cashore/Notre Dame University via Reuters

President Trump is preparing to nominate federal appeals court Judge Amy Coney Barrett of Indiana, a favorite of both the social conservative base and Republican elected officials, to succeed Justice Ruth Bader Ginsburg, Republican sources tell Axios.

Why it matters: Barrett would push the already conservative court further and harder to the right, for decades to come, on the most important issues in American politics — from abortion to the limits of presidential power. If confirmed, she would give conservatives a 6-3 majority on the high court.