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Lazaro Gamio / Axios

Media companies that have been struggling to navigate Google and Facebook's dominance are finding that the duopoly has started to address their biggest demands this summer.

  1. Subscriptions and data: Both companies are working on features to support subscription efforts by publishers and Facebook says it will give publishers access to subscription payment and user data on its platform. Google is reportedly rethinking its "first-click free" policy, which has historically hindered subscription revenues.
  2. Ad Revenue: Facebook has made some adjustments to ad placement within Instant Articles to help publishers monetize their ads.
  3. Better brand visibility: Facebook added publisher logos to Trending and Search for increased brand visibility. Both companies have introduced efforts to algorithmically reward good publishers over spammy ones.

Why they're making nice: Mostly industry pressure, but the big tech platforms need publisher content to run ads against too. As we noted last week, there have been reports of slowed user-generated content on Facebook last year.

Expand chart
Data: eMarketer, Zenith, Google, Facebook; Note: 'Next in line' is: Yahoo, Microsoft/LinkedIn, IAC, Verizon, Amazon, Pandora, Twitter, Yelp, Snapchat, Sina, and Sohu. 'Triopoly' is Alibaba, Baidu, and Tencent; Chart: Andrew Witherspoon / Axios

Why it matters: Despite these gains, both companies continued to report significant Q2 advertising growth, while the news-media industry continues to struggle. Jason Kint, who represents premium publishers through a trade Association called Digital Content Next, tells Axios publishers have been pleased with the announcements, "but make no mistake, there is zero progress until they actually move the needle. The duopoly has THAT much control."

Go deeper

Updated 1 min ago - Politics & Policy

Bill Clinton hospitalized for non-COVID-related infection

Former President Bill Clinton. Photo: Win McNamee/Pool/AFP via Getty Images

Former President Bill Clinton was admitted to the University of California, Irvine Medical Center on Tuesday for a non-COVID-related infection, his spokesperson Angel Ureña said Thursday.

The latest: In an update on Friday, Ureña said Clinton's health indicators are "trending in the right direction, including his white blood count which has decreased significantly."

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FDA panel endorses shot of J&J booster for adults

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Members of the Food and Drug Administration's vaccine expert panel on Friday unanimously endorsed a booster shot for adult recipients of Johnson & Johnson's COVID-19 vaccine at least two months after the initial dose.

Why it matters: The advisory committee raised concerns about a dearth of data to support their decision but ultimately decided to support an additional shot for those over 18.

Capitol Police officer indicted for obstructing Jan. 6 investigation

Trump supporters clash with police and security forces as people try to storm the Capitol on Jan. 6. Photo: Brent Stirton/Getty Images

A U.S. Capitol Police officer has been indicted on obstruction of justice charges for allegedly helping hide evidence of a participant's involvement in the Jan. 6 riot.

Driving the news: Officer Michael A. Riley, 50, is accused of telling the unidentified participant, referred to as "Person 1," in the Jan. 6 riot to delete posts from Facebook, which showed them in the Capitol during the attack.