Axios' Sara Fischer with Snapchat's Peter Hamby. Photo: Chuck Kennedy

Axios' Sara Fischer put the future of media on the hot seat at Axios' Future of Media event Tuesday evening in D.C., which highlighted insights from Axios' Co-Founder & CEO Jim VandeHei and experts at Snapchat, Edelman, and Goldman Sachs. To kick it off, VandeHei pointed out that "all of our minds are cluttered…to punch through you need something sharp and clear. That's what we tell advertisers" at Axios.

What separates Snapchat from other platforms is that "we have hired journalists" to "add context to" the content on Snapchat to "curate" the video and content, Snapchat's Peter Hamby, the host of Good Luck America, said. He added "most video content on your phones is just repurposed from television."

Dealing with Trump: Laura Gentles, Executive Vice President and Group Head and Client Relationship Manager said, "we always have to think strategically about ways to avoid the spotlight" for clients at Edelman, citing an example of how employees have had to advise clients on how to deal with when Trump tweets at them.

The most surprising media trend to Liz Bowyer, Global Co-Head of Brand & Content Strategy at Goldman Sachs, is how podcasts have taken off. "That people still want to be informed, that they're willing to engage in content in long form, it's not just quick, snappable" content is a surprise.

"The pendulum swinging against social platforms," like Facebook, is the media trend that's caught VandeHei most off guard. "You basically went from an era where we all were gaga about people having massive controls over…our data…That has swung back."

One of Sara Fischer's speed round questions for each panelist: The future of media is…

  • VandeHei: "a hell of a lot different than it is today"
  • Hamby: "vertical video"
  • Gentles: "audience"
  • Bowyer: "hopeful. I think it's been incredibly messy…it's been the wild west of content. We're at an inflection point."

Go deeper

2 hours ago - World

Macron visits Beirut promising a "new political pact" for Lebanon

Macron visits the hard-hit Gemmayzeh neighborhood. Photo: AFP via Getty Images

French President Emmanuel Macron walked through the blast-damaged streets of Beirut on Thursday, swarmed by people chanting for the fall of Lebanon's government and pleading for international aid.

Why it matters: Lebanon is at a breaking point. Its economy was collapsing and its government hardly functioning — all before a massive explosion destroyed swathes of the capital city, including its vital port.

2 hours ago - Sports

The PGA Championship is golf's first major in over a year

Photo: Gary Kellner/PGA of America via Getty Images

The 2020 PGA Championship tees off Thursday at San Francisco's TPC Harding Park, which is hosting its first-ever major.

Why it matters: It's the first major in more than a year — and the first of seven majors in the next 12 months. Though there won't be any fans in attendance, the excitement is palpable.

July's jobs report could be an inflection point for the coronavirus recovery

Illustration: Sarah Grillo/Axios

Even if Friday's jobs report shows a big number, it is becoming clear hiring slowed and likely even reversed course in July and real-time indicators suggest the employment situation worsened into August.

Driving the news: Payroll processor ADP's monthly jobs report showed private companies added 167,000 jobs last month, well below the 1.2 million expected by economists and far below June's 4.8 million jobs added.