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Axios' Sara Fischer with Snapchat's Peter Hamby. Photo: Chuck Kennedy

Axios' Sara Fischer put the future of media on the hot seat at Axios' Future of Media event Tuesday evening in D.C., which highlighted insights from Axios' Co-Founder & CEO Jim VandeHei and experts at Snapchat, Edelman, and Goldman Sachs. To kick it off, VandeHei pointed out that "all of our minds are cluttered…to punch through you need something sharp and clear. That's what we tell advertisers" at Axios.

What separates Snapchat from other platforms is that "we have hired journalists" to "add context to" the content on Snapchat to "curate" the video and content, Snapchat's Peter Hamby, the host of Good Luck America, said. He added "most video content on your phones is just repurposed from television."

Dealing with Trump: Laura Gentles, Executive Vice President and Group Head and Client Relationship Manager said, "we always have to think strategically about ways to avoid the spotlight" for clients at Edelman, citing an example of how employees have had to advise clients on how to deal with when Trump tweets at them.

The most surprising media trend to Liz Bowyer, Global Co-Head of Brand & Content Strategy at Goldman Sachs, is how podcasts have taken off. "That people still want to be informed, that they're willing to engage in content in long form, it's not just quick, snappable" content is a surprise.

"The pendulum swinging against social platforms," like Facebook, is the media trend that's caught VandeHei most off guard. "You basically went from an era where we all were gaga about people having massive controls over…our data…That has swung back."

One of Sara Fischer's speed round questions for each panelist: The future of media is…

  • VandeHei: "a hell of a lot different than it is today"
  • Hamby: "vertical video"
  • Gentles: "audience"
  • Bowyer: "hopeful. I think it's been incredibly messy…it's been the wild west of content. We're at an inflection point."

Go deeper

Ina Fried, author of Login
1 hour ago - Technology

Intel CEO sees making own chips as a matter of national security

Pat Gelsinger. Photo: Axios on HBO

Intel CEO Pat Gelsinger is putting the pressure on the U.S. government to help subsidize chip manufacturing, insisting the current reliance on plants in Taiwan and Korea as "geopolitically unstable."

Why it matters: There is bipartisan support for funding the domestic semiconductor industry, but Congress has yet to sign the check. The Senate has passed the CHIPS Act that includes $52 billion in semiconductor investment, but it has yet to pass the House.

Updated 1 hour ago - World

17 U.S. and Canadian missionaries kidnapped in Haiti

Haitian soldiers guard the public prosecutor's office in Port-au-Prince this month. Photo: Richard Pierrin/AFP via Getty Images

Children are among a group of 17 missionaries kidnapped in Port-au-Prince, Haiti, per a statement from Christian Aid Ministries Sunday.

The latest: "The group of 16 U.S citizens and one Canadian citizen includes five men, seven women, and five children," the Ohio-based group said. Haitian police inspector Frantz Champagne on Sunday identified the 400 Mawozo gang as the group responsible, in a statement to AP.

Ina Fried, author of Login
3 hours ago - Technology

Intel CEO wants to compete against Apple

Intel CEO Pat Gelsinger hasn't given up on the idea of the Mac once again using Intel chips, but he acknowledges it will probably be years before he gets that chance.

  • In the meantime, he is focused on powering Windows machines that give Apple CEO Tim Cook a run for his money.

Why it matters: In getting pushed out of the Mac, Intel not only lost a customer but picked up a new rival.