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Here are some of the lessons learned creating Axios six months ago, and Politico a decade before:

  1. Obsess about your reader/viewer/listener. Their addiction/appreciation equals long-term biz success.
  2. Related to first one: Never do stupid tricks for clicks or ad dollars. Short-term high but long-term buzz kill for biz/consumers.
  3. Make tech/design as important as content or sales. Great content on clunky site, or with cluttered design, is a disservice, bad biz.
  4. People + purpose = killer execution. Sorry: Not all talent is created equal. Huge talent + great values = gold. Go all-in on this type.
  5. If you don't know with precision what your company is doing broadly, and what you are doing personally, run. Clarity of purpose is .
  6. The beauty/curse of today: You can build a brand faster than ever, but lose your magic just as quick. Play fast, scared and opportunistic.

Sound smart: The one management super-power I would wish for all is this: the self-confidence and judgement to hire people, with killer talent and awesome values, who want your job and can do it better. Do this and the next person they hire will do the same and your company will crush it. Don't do this, and you will have a hot mess of mediocrity. This is the Roy Schwartz Rule — and it's damn good one!

Go deeper ... The Axios Manifesto.

Go deeper

Biden pushes massive economic plan despite "stalemate"

President Biden speaking from the White House on Sept. 24. Photo: Al Drago/Bloomberg via Getty Images

President Biden on Friday urged congressional Democrats to overcome differences surrounding his multi-trillion-dollar economic proposal but said he's still confident it will pass.

Why it matters: It's currently unclear how the $1.2 trillion bipartisan infrastructure bill and the $3.5 trillion reconciliation package will move forward with moderate and progressive Democrats in disagreement over critical portions of the legislation.

"An embarrassment": Biden condemns Border Patrol for using horses to deter Haitian migrants

President Biden speaking from the White House on Sept. 24. Photo: Al Drago/Bloomberg via Getty Images

President Biden on Friday condemned Border Patrol officers for using horses to deter Haitian immigrants from an encampment under the international bridge earlier this week but took responsibility for the actions and said an investigation is underway.

Why it matters: Photos of patrol officers charging their horses at immigrants prompted criticism of the Biden administration's handling of the crisis at the border.

Senate GOP pushes DOJ to roll back Trump oversight rule

Photo by Chip Somodevilla/Getty Images

Senate Republicans want the Justice Department to roll back Trump-era restrictions on congressional oversight criticized at the time as an attempt to insulate the Trump administration from Democratic investigators, Axios has learned.

Why it matters: While some Republicans spoke out against the DOJ guidance at the time, it was mostly Democrats who attacked it as a constitutionally dubious effort to scuttle congressional oversight. Now the shoe is on the other foot, and the GOP is making similar arguments with Biden in the White House.

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