Los Angeles–based Universal Music Group, the world’s biggest music company, opened a new office in Nigeria in July, in the hopes that the next "Despacito" might come from Africa. Since January, Universal also acquired a Kenyan record label and expanded its live music business, while Spotify launched in South Africa in March.
The big picture: Africa is the youngest continent in the world, with 70% of people under the age of 30, and Nigeria is the most populous nation on the continent with a population of 180 million. Using social media, from YouTube to Twitter, African musicians are gaining continental and global recognition. Industry giants are taking notice.