Dec 5, 2017

The 20 most-blocked keywords in ad campaigns

Workers install a #VegasStrong banner on the Mandalay Bay hotel and casino Monday, Oct. 16. Photo: John Locher / AP

An analysis of the 20 most blocked keywords monthly from January to October of this year via data from Integral Ad Science shows that marketers are most concerned about gruesome, violent content, like mass shootings, bombings and explosions.

Why it matters: Bad actors abusing the open web with terrorism content and violence are not only challenging our conventional notion of the benefits of the internet, but also forcing regulators to revisit outdated Internet policies.

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Data: Axios analysis of Integral Ad Science monthly blocked keywords; Note: Other includes drug and profanity; Chart: Andrew Witherspoon / Axios

Keywords blocking marijuana seem to have decreased in the ranks amid crises flooding the news cycle, like multiple terror attacks, bombings, and mass shootings.

References to domestic related events, like "Las Vegas," "Mandalay Bay," and "Charlottesville" were commonly blocked in August, September and October.

Go deeper: Last week, Axios' Kim Hart and I wrote about America waking up to the dark side of the internet.

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Vox Media launches new privacy-focused ad-targeting platform

Vox Media chief revenue officer Ryan Pauley. Photo: James Bareham/Vox Media

Vox Media announced Monday the launch of Forte, a new ad-targeting data platform designed to help advertisers reach Vox's monthly audience of 125 million consumers efficiently — without using shady data practices to target them.

Why it matters: It's Vox Media's first big commercial announcement since it merged with New York Media last year, and it comes amid regulatory changes and an industry reckoning around data privacy in advertising.

Go deeperArrowDec 30, 2019

Guns surpass immigration as biggest non-impeachment issue

Data: NewsWhip; Chart: Chris Canipe/Axios - Note: Hover over the weekly rank on desktop to see articles and interactions for each candidate and issue.

It has hardly registered while impeachment consumes the country, but gun control has passed immigration as the issue generating the next most interest online over the last four months, according to data from NewsWhip provided exclusively to Axios.

Why it matters: In a trend that could help shape the 2020 races, immigration — an issue that animates the right — is being usurped by a topic that animates the left.

Go deeperArrowDec 19, 2019

SpaceX launches 60 more Starlink satellites

A screenshot of Monday's SpaceX satellite launch. Photo: SpaceX

SpaceX launched another 60 of its internet-beaming Starlink satellites to orbit from Cape Canaveral Monday night.

Go deeperArrowJan 7, 2020