Nov 16, 2019

Tesla and Ford will debut highly anticipated battery-powered vehicles

Ford's Mustang Mach-E crossover debuts Sunday. Photo: Ford

Some highly anticipated battery-powered vehicles are expected to debut next week from Tesla, Ford and other automakers.

The big picture: "After spending billions on eco-friendly, all-electric cars that resulted in lackluster sales, automakers are shifting their target market from earthy environmentalists to gearheads and thrill seekers looking for speed," per CNBC.

Two important debuts to watch:

1. The Ford Mustang Mach-E, a performance-oriented electric crossover, will be unveiled Sunday night in Los Angeles, on the evening of AutoMobility LA, an auto and technology trade event.

  • Ford is trying to keep the wraps on the car's specifications until the big reveal, but some details leaked on a Ford consumer forum website.
  • The starting price would be $43,895 ($36,395 after a federal tax credit) for a car with 230 miles of battery range. An extended range version would get up to 300 miles and cost around $50,000, according to the site.

2. A Tesla pickup truck will be unveiled Thursday, also in L.A., near the SpaceX rocket factory.

  • CEO Elon Musk has said the electric truck, which was first announced in 2013, will have a starting price of less than $50,000.
  • Why it matters: There's an unmet customer need for an electric truck that can also power a work site, and both GM and Ford have electric pickups on the way.

My thought bubble: Tesla's truck will find an audience among high-end, tech-savvy buyers, but it's hard to imagine they'll steal many traditional truck customers from Chevy, Ford or Ram. Pickup truck owners are fiercely loyal, and productivity is their primary concern.

Go deeper: Ford offers more details about its "Mustang-inspired" electric SUV

Go deeper

Tesla debuts its first electric pickup truck

Tesla co-founder and CEO Elon Musk unveils the all-electric battery-powered Tesla's Cybertruck at Tesla Design Center in Hawthorne, California on Nov. 21. Photo: FREDERIC J. BROWN / Contributor/Getty Images

Tesla CEO Elon Musk revealed the car maker's long-promised electric pickup truck, dubbed the "Cybertruck," on Thursday night in Los Angeles, Calif. near Space X's rocket factory.

Why it matters: "With the launch, Tesla is edging into the most profitable corner of the U.S. auto market..." AP writes. Pickup trucks account for one in every six cars sold in the U.S., per the Drive and the category is valued at nearly $80 billion, according to a 2018 Cox Automotive study.

Go deeperArrowNov 22, 2019

Ford Mustang Mach-E debuts with new attitude

Mustang Mach-E electric SUV. Photo: courtesy of Ford

Ford unveiled a high-performance electric SUV, the Mustang Mach-E, on Sunday ahead of the LA Auto Show, a sign of its new approach to electrification.

Why it matters: The Mach-E is not a "compliance car," like the lackluster Focus Electric compact it previously sold to meet federal fuel economy standards. Instead, the Mach-E is meant to be fast, fun and exciting, like the iconic Ford Mustang sports coupe.

Go deeperArrowNov 18, 2019

Tesla to debut its long-awaited electric pickup truck

Tesla will take the wraps off its long-awaited pickup truck in Los Angeles Thursday night.

Why it matters: Pickups are enormously popular with U.S. consumers, but Tesla will have competition in this space even if electric trucks become a thing. Ford and GM are also both working on models, too.

Go deeperArrowNov 21, 2019