Retailers are increasingly using technology like geolocation mapping and virtual shopping assistants in an attempt to increase shoppers' loyalty.
Why it matters: "Physical retail is not dead. Boring retail is," Steve Dennis, strategic adviser on retail growth, wrote in Forbes. Consumer data is key to understanding consumer preferences and lifestyles. The trick for brick-and-mortar retailers now is to figure out how to use data and technology, while also personalizing the physical shopping experience.