Tech companies look to cash in on Star Wars

Photos: Lucasfilm; Illustration Lazaro Gamio/Axios

When it comes to making tech products take off, some companies are learning the secret: Use the Force.

Littlebits, which makes educational products that teach kids the basics of electronics, is the latest tech company to link up with the Star Wars franchise. The company on Thursday introduced a $99 kit that lets people build their own working R2-D2. The debut came alongside a number of other new Star Wars products, including several drones and an augmented reality light saber and headset from Lenovo.