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Image: Jaap Arriens/NurPhoto via Getty Images

A marketing stunt in Russia kicked off a minor rush to tattoo parlors when Domino’s Pizza promised 100 years of free pies to anyone who permanently inscribed themselves with the company's logo.

The big picture: A local franchise found that it needs to be much more careful in its offers of free food, write WSJ's James Marson and Thomas Grove.

The details: The promotion by a Domino’s franchise in Russia received more responses in just a few days than were expected over the course of months.

  • The promotion: Anyone willing to plaster the Domino's logo on their bodies would receive 100 free pizzas a year, for 100 years.
  • To lock down the prize, an inky pizza-lover needed only a social-media post showing off the tat.
  • Four days after announcing the campaign, Domino’s pulled the plug. Already, 381 people had qualified.

There are reasons why this seemingly outrageous promotion could cause such a ruckus, write Marson and Grove.

  • Memories of hungry Soviet times and a bad 1990s economy prime Russians to seek out particularly juicy deals, they write. The economy isn’t doing that well right now, either, with the average disposable income hovering around $500 a month.
  • An invasion of American culture has helped turn tattoos from a mark of criminality to a symbol to be sported by trendy hipsters.

One 25-year-old Russian, newly tatted, told the WSJ: “I won’t get tired of [the free pizza]. Food is sacred, and I would do it again if there was a promotion for beer … or wine … definitely with whiskey.”

Go deeper: American millennials: a tattooed generation (Axios)

Go deeper

Momentum builds to ban lawmakers from trading stocks

Illustration: Sarah Grillo/Axios

Some progressive Democrats and MAGA Republicans are uniting on a proposal to ban sitting lawmakers from trading individual stocks, although it's unlikely that leadership will bring the bill up for a vote.

Why it matters: Members of Congress have great power to move stock prices, and great financial incentives to do so.

Thousands without power as "hazardous" winter storm lashes East Coast

Satellite imagery of the Northeastern U.S. taken by NOAA on Jan. 17. Photo: NOAA

A major winter storm was lashing much of the East Coast on Sunday, causing widespread power outages and disrupting travel over the holiday weekend.

The latest: The Weather Prediction Center said in a storm summary Monday that winter storm warnings are still in effect for portions of the Central Appalachians, Ohio Valley, interior Mid-Atlantic, and Northeast, while portions of the Central Appalachians and coastal New England are under high wind warnings.

Colleyville Rabbi credits survival to active-shooter training

Rabbi Charlie Cytron-Walker, one of the people taken hostage in a synagogue outside Fort Worth on Saturday, said in an interview with CBS Monday that he initially took in the man because he thought he needed shelter.

The big picture: Cytron-Walker said he spoke to the hostage taker, identified by the FBI as 44-year-old British national Malik Faisal Akram, for several minutes and made him tea before Akram took the rabbi and three other people hostage during Shabbat services for around 11 hours in Colleyville, Texas.

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