Drug prices

Drug ads will have to include prices

Alex Azar at WH podium
HHS Secretary Alex Azar. Photo: Chip Somodevilla/Getty Images

The Department of Health and Human Services formally rolled out a proposal yesterday that would require drug companies to include their products’ list prices in their TV ads, similar to the way they disclose side effects.

The big picture: There’s a legitimate debate about how this would work and how big a difference it will make. But it is, notably, the first real showdown with the pharmaceutical industry since the administration released its drug-pricing plan earlier this year.

Trump administration will require prices in drug ads

A bottle of prescription drugs
Photo: Roberto Machado Noa/LightRocket via Getty Images

The Trump administration is moving forward with new rules that would require drug companies to disclose their prices, rejecting the industry’s efforts to preempt those regulations.

Why it matters: This is the most direct conflict yet between pharmaceutical companies and the administration, and the dispute could quickly escalate into the courts.