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Four out of 5 Facebook users say they wouldn't pay $1 a month to banish ads on the social network, according to a recent survey by user research firm Alpha.

Expand chart
Data: Alpha; Graphic: Harry Stevens/Axios

Why it matters: Facebook is reportedly test-marketing a paid, ad-free version of its service. Despite the recent onslaught of news about the Cambridge Analytica data privacy scandal and the "#deletefacebook" movement it inspired, the company's vast user base may not be discontented enough to force a business-model change on Facebook.

Pay or leave? Alpha surveyed 1163 Facebook users. In other results, respondents overwhelmingly said that they'd leave the service if the company began to charge $1 per month for key features like private messaging, seeing/registering for events, and seeing/registering for groups.

  • One-on-one messaging: 84% would probably leave Facebook, 16% would pay.
  • Events: 87% would probably leave Facebook, 13% would pay.
  • Groups: 84% would probably leave Facebook, 16% would pay.

Breaking up is hard: Of users asked which social media service they've stopped using, 38% said "none," followed by 33% for MySpace —suggesting that a mass exodus is unlikely.

  • Of those who did stop using a social media service, the top reasons were a lack of network or family and friends, and a lack of the features they wanted.

But, but, but: Facebook users nevertheless don't seem to trust social media services, including Facebook, with their data.

  • Asked how concerned they are about their privacy on social media, 26% gave a "5," or "extremely concerned," rating, with another 28% giving their concern a "4" and 31% choosing a "3" rating.
  • When asked how trustworthy they they find Facebook to keep their data secure, 43% chose a "3," followed by 19% rating it a "2," and 12% rating it a "1," or "not at all untrustworthy."

Methodology: Alpha collected data from U.S. Facebook users between April 13 and 22. The respondent sample is balanced for gender but not across geography.

The story has been updated with information about the research methodology.

Go deeper

Updated 4 hours ago - Politics & Policy

Giuliani associate Lev Parnas convicted of campaign finance crimes

Lev Parnas, a former associate of then-President Donald Trump’s personal lawyer Rudy Giuliani. Photo: Stefani Reynolds/Bloomberg via Getty Images

Florida businessman Lev Parnas was convicted Friday on charges of conspiracy to make foreign contributions to political campaigns, according to multiple outlets.

Why it matters: Prosecutors said Parnas, then an associate of former President Donald Trump's personal lawyer Rudy Giuliani, funneled over $150,000 from a Russian businessman into U.S. campaigns as part of an effort to land licenses in the U.S.'s legal cannabis industry.

Supreme Court agrees to hear challenges to Texas abortion law

Photo: Saul Loeb/AFP via Getty Images

The Supreme Court on Friday agreed to hear two cases challenging Texas' abortion law, which bans the procedure as soon as six weeks into pregnancy, but left the law in place in the meantime.

Why it matters: The court is moving extraordinarily fast on the Texas cases, compressing into just a few days a process that normally takes months. And that schedule means the court will take up Texas' ban a month before it hears another major abortion case — a challenge to Mississippi's own 2018 ban on abortions after 15 weeks.

Officials warn 5 key tech sectors will determine whether China overtakes U.S.

Illustration: Aïda Amer/Axios

U.S. intelligence officials responsible for protecting advanced technologies have narrowed their focus to five key sectors: artificial intelligence, quantum computing, biotechnology, semiconductors and autonomous systems.

Why it matters: China and Russia are employing a variety of legal and illegal methods to undermine and overtake U.S. dominance in these critical industries, officials warned in a new paper. Their success will determine "whether America remains the world’s leading superpower or is eclipsed by strategic competitors."