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Stock trading app sees spike in buying Nike shares

Colin Kaepernick kneels on the sideline, during the anthem. Photo: Michael Zagaris/San Francisco 49ers/Getty Images

Since Nike unveiled its new ad campaign with ex-NFL player Colin Kaepernick, millennial stock-trading app Robinhood says its users have been buying the sports apparel company’s stock three times more than they’re selling, up from 12% last week.

Why it matters: Nike’s stock was down 3% on Tuesday, but its bet on the political campaign seems to be paying off with young consumers — Robinhood is popular among millennials and its users are 31-years-old on average. Go deeper: Why some Nike analysts are staying silent