Two teamwork powerhouses join forces to usher in new era of F1 Racing
A message from: Atlassian Williams Racing
Atlassian has joined forces with Williams Racing, one of the most successful teams in Formula 1 history.
What you need to know: Under the new long-term partnership, Atlassian becomes the Official Title Partner and Official Technology Partner of this storied team — now known as Atlassian Williams Racing.
Get up to date: In working with some of the best teams in the world for more than 20 years, Atlassian has developed a system of work for technology-driven companies: a deliberate teamwork approach that emphasizes connecting all teams and leveraging AI to maximize impact and accelerate innovation.
- As Williams' Official Technology partner, Atlassian will help to implement that system of work to lead the pack — and win.
Why now: The 48-year-old Formula 1 team is at an inflection point, undergoing a transformation to get back to the front of the grid.
Formula 1 is defined by high-stakes teamwork and innovation — invaluable traits both Atlassian and Williams Racing have in common.
Here's the deal: Atlassian Williams Racing believes innovating its ways of working will fuel a renewed era of success.
- The complex layers of teamwork required to win — from the pit crew to corporate teams and tech teams — require not just cutting-edge technology, but rigorous alignment to goals and seamless collaboration across teams.
Here's what else: Atlassian will be featured trackside and on the 2025 Formula 1 car that will be unveiled at the F1 75 event in London on Feb. 18 and driven on racetracks around the world throughout the 2025 season.
Worth a mention: Williams Racing has 114 wins and 16 Championships, while Atlassian supports more than 300,000 organizations with industry-leading, AI-powered collaboration software.
The takeaway: These two teamwork-focused powerhouses look to usher in a new winning team together.