The way we look strongly impacts the way we feel, according to recent surveys conducted by The Harris Poll on behalf of global fashion and lifestyle online retailer SHEIN.

• 92% of the 2,000+ U.S. adults aged 18 and older surveyed said they feel good when they buy the clothing they want.
• 90% believe they should be able to buy those clothes even when they don't have a lot of money to spend.
• 73% of those who say they have purchased from SHEIN consider their SHEIN clothing as an essential part of their closet.

Take note: SHEIN is committed to making fashion affordable for all through its on-demand business model that uses real-time insights to address actual customer demand, helping to minimize overproduction.

• In other words: The model makes on-trend fashion accessible, so everyone can experience the mood boost that comes from wearing clothing that's unique and stylish.

The surveys also found:

👗 When consumers find clothing that's unique, over two-thirds said they value it more (69%) and wear it more often (68%).

👚 68% of those surveyed described their most loved clothes as "comfortable," followed by "exactly fits my style" at 36%.

🧥 Variety of styles (58%) is among the top considerations consumers noted for selecting a clothing retailer, just behind price (79%) and quality (79%) of the product.

👖 Americans are consuming mindfully. 91% of respondents said they avoid throwing away clothes they no longer wear and opt to donate, sell, swap or alter them instead.

What you need to know: SHEIN is delivering on Americans' fashion preferences with consumers reporting similar usage between low- and high-priced fashion brands.

Why it's important: In the fashion industry, there's an assumption that clothing with a high price tag will be worn more frequently by consumers. These survey results paint a different picture.

• 93% of Americans said clothes don't have to be expensive to offer long-lasting value.

And among those who said they have purchased from SHEIN:

• 64% say they wear their SHEIN clothing as much or more than their clothing from higher priced brands.
• 79% say SHEIN's variety allows them to find clothes that fit their style, and they want to wear them repeatedly.

How it's done: SHEIN's unique strategy allows the brand to evolve product offerings to better meet customers' needs.

1️⃣ SHEIN tests new items with super-small initial runs of 100 to 200 items.

2️⃣ Customer feedback is provided in real time.

3️⃣ Vendors use SHEIN's proprietary technology to receive real-time insights into product demand.

4️⃣ In-demand items get restocked.

The impact: The highly automated process ensures suppliers make what customers want while helping to minimize overproduction — this means much more affordable prices for customers.

The takeaway: When shopping for clothing, Americans want access to a variety of trends and to find unique items that match their style — regardless of their budget. SHEIN's distinctive business model reduces waste in production and makes fashion affordable for more consumers.

Learn more.

Survey Methodology: Two surveys were conducted online by The Harris Poll on behalf of SHEIN among U.S. adults aged 18 and older. The first survey was conducted from June 17-25, 2024, among 2,013 adults and the second survey was conducted Aug. 6-8, 2024, among 2,091 adults. The sampling precision of Harris online polls is measured by using a Bayesian credible interval. For these studies, the sample data is accurate to within + 2.5 percentage points using a 95% confidence level.

For complete survey methodology, including weighting variables and subgroup sample sizes, please visit sheingroup.com/media-inquiries to submit a request.