More Americans are turning to whiskey this holiday season for gift-giving and entertaining friends and family.

The proof: The American whiskey market has been growing over the years, valued at $9.2 billion in 2023 and expected to reach $19.8 billion by 2030.

• Millennial consumers are particularly interested in premium spirits and artisanal experiences, including distilleries and craft cocktails.

Old Forester — the brand that created the First Bottled Bourbon™ in 1870 — remains the only bourbon continually sold by the same company before, during and after prohibition.

What you need to know: Today, Old Forester produces The Whiskey Row series, a line of five premium bourbon expressions representing distinct moments from the brand's rich history.

Perfect pairings for your holiday meal

The Whiskey Row series makes for a fabulous holiday gift for a bourbon lover — and each expression pairs well with different foods for your holiday gatherings.

🥃 1870 Original Batch Whisky echoes founder George Garvin Brown's original batching process.

• With delicate notes of sweet citrus and hints of clove spice and honeysuckle, this bottle pairs well with soft cheeses, bright fruits, buttery pastry dough or crackers, and honey.

🥃 1897 Bottled in Bond was crafted to honor the U.S. Bottled-in-Bond Act of 1897 which created quality standards for distilled spirits and bourbon whiskey.

• Anchored by bold baking spices and black pepper, this bottle pairs with heavier dishes that either marry or contrast the darker caramelization and notes of toffee, maple and dried fruit found in this expression.

🥃 1910 Old Fine Whisky pays homage to a fire on the bottling line that halted production, sending mature whisky to a second barreling.

• Featuring sweet notes like layers of sticky toffee and baked apples with a smoky and oak-forward double barrel finishing, this unique flavor profile pairs well with sweet and savory flavors.

🥃 1920 Style Prohibition Whisky is a 115-proof bottle made to mimic Prohibition-era production when Old Forester was granted a permit to continue making whiskey for medicinal purposes.

• This expression is all about confectionary flavors like chocolate, vanilla and cherry preserves, with a bold and robust spice. It pairs with desserts featuring nuts, dark fruits, buttery crust and whipped cream.

🥃 1924 10-Year-Old honors the time when Old Forester acquired barrels from closed distillers with different mash bills during prohibition.

• Distinct from the other Whiskey Row series, this bottle provides a sweeter and more caramel-forward flavor that matures for a minimum of 10 years. It's best enjoyed neat.

Plus, plus, plus: Complete your holiday gifting with…

🎁 Barware, including old fashioned glasses, a glencairn, jigger, flask, decanter and more.

🎁 Apparel, featuring hats, t-shirts and a lapel pin.

🎁 Confections, like Old Forester's 86 proof truffles and chocolate dipped bourbon Modjeskas

Enjoy the holiday season with Old Forester.