The story: As the saying should go: Viva Las Rovo.

At the 2025 Las Vegas Grand Prix, Atlassian Williams Racing didn't just show up with Carlos Sainz Jr. and Alex Albon — they brought their AI-powered teammate Rovo, built to think fast, surface insights faster and keep teams firing on all cylinders.

What you need to know: Rovo is Atlassian's not-so-secret weapon, designed to surface the right information at the right time. It connects knowledge, people and tools — breaking down silos and powering smarter decisions. Since joining forces in early 2025, Williams and Atlassian have embedded Rovo into the team's operations.

• "From day one, it was clear this wasn't just about putting a logo on the car," said Zeynep Ozdemir, Atlassian CMO. "It was a transformation we were signing up for — and a commitment to return Williams back to the front of the grid."

Plus, plus, plus: In the middle of the Strip's wonderful chaos — including neon lights and roaring engines — the team unveiled a Rovo-branded car with sleek, unapologetically bold all-black livery and rainbow accents.

This marked more than a design moment. It was a signal to the world that the partnership between Atlassian and Williams is about more than branding — it's about transformation.

• Some livery lore — this was Atlassian's second Williams livery of the season. The first, at the U.S Grand Prix in Austin, was a 2002 throwback celebrating their companies' shared history. With two podiums in 2025, Williams is having its strongest season since 2016.
  

The details: Atlassian's tools — Jira, Confluence, Loom and Rovo — are now essential gear in Williams' garage. Together, they power what Atlassian calls its System of Work.

In other words: Teamwork that actually works.

• "So, when we built Rovo, we asked "How do we help you build agents and use agents that actually will help you almost get that extra pair of skilled hands and act as your teammate? said Jamil Valliani, head of product AI at Atlassian. "And then finally, how do we help you build even more sophisticated AI solutions so it's not solely tied to a developer but able to be used by anyone?"
• Richard Sworder, head of product ownership at Williams: "Everything boils down to groups of people working together to achieve some kind of goal. So the System of Work has been a huge change. It's changing everything about how we work, how we meet, how we process information and how we plan and prioritise."

What Rovo is doing at Williams right now

• Surfacing knowledge instantly: Rovo connects to other Atlassian tools — Confluence, Jira and Loom — making static documents and videos immediately accessible. No more "ask the expert." Now, anyone can get answers in seconds.
• Wind Tunnel Pressure Tapping Agent: F1 cars are tested at 60% scale in a wind tunnel to understand potential performance improvements. These tests produce massive amounts of pressure data — and until recently, only a few could interpret it. By moving documentation into confluence and training Rovo to understand the data, insights are now accessible to anyone who needs it.
• Technical training on demand: Previously, knowledge was scattered in presentations or live meetings. Loom recordings are now indexed by Rovo. Team members can search "front wing component release" and get a step-by-step video tutorial. It's perfect for keeping crews up to date on new technologies.
• Rulebook search agent: F1 regulations are hard to keep up with. Rovo makes the FIA rulebook fully searchable and accessible in Confluence. Race-day question? Engineers can find the answer during intense race weekends.

• Trackside operations with Jira + Rovo: Every race weekend, the Williams garage is rebuilt from scratch. Jira now tracks setup tasks for each member, organized by category and assignee. Rovo creates end-of-day summaries and issue lists automatically. Everything is predictable, transparent and a whole lot faster.
• Experimentation at scale: Every simulation is now logged in Jira, with results live in Confluence. Rovo connects the dots so engineers can ask: "What's the latest on front wing miscorrelations?" And actually get a usable answer — linked, contextual and ready to action.

On Rovo specifically, Sworder explains, "What I think is really powerful for us working with race-type racing cars is that a lot of the steps forwards are made based upon engineering opinion rather than necessarily data. Rovo and the Atlassian platform give us a way of consistently storing that engineering opinion — and then accessing it so we can learn from those judgment calls."

Why it's important: While most AI tools are focused on individual productivity, Rovo was built with one mission in mind: Make teams better. That means surfacing the right data, understanding organizational context and integrating into real workflows — not just chat windows.

Next steps: Williams is currently in Phase 1 of a broader transformation — and the roadmap is full throttle.

What's coming down the track:

• Expanding the Teamwork Collection (Jira, Confluence, Rovo and Loom) across Williams, helping teams collaborate more seamlessly.
• Bitbucket, Compass and Rovo Dev for faster software workflows.
• Jira Asset Management for unified tracking of parts, gear and systems.
• Rovo agents across departments — enabling more Williams staff to harness Rovo effectively — not just for sharing knowledge but real-time insights and decision support.

The takeaway: Rovo connects the dots — surfacing answers fast and cutting through the noise across the entire team. From track to garage to strategy, it's the engine behind how Williams operates. It's not just about speed. It's about getting smarter with every lap.

Get to know your new teammate Rovo.