Yoonie Joung, president and CEO of Samsung Electronics North America, explains how the company is strengthening U.S. manufacturing and supply chains, and what that means for the technology American consumers use every day.

Why it's important: Technology companies are deepening their roots in the U.S. The choices they make about where and how to manufacture critical innovations shape economic security, competitiveness and the reliability of products consumers use every day.

• This conversation has been edited and condensed for clarity.

1. First things first: Samsung has had a presence in the U.S. for nearly 50 years. How do you define the company's role in the U.S. today?

Joung: Samsung's story in the U.S. has always been grounded in our mission to enhance the lifestyle of people across the country through innovative technologies, products and services. We bring that mission to life by delivering reliable, advanced solutions that improve how Americans live, work and connect.

• That commitment is backed by long-term investment and partnership. Over nearly five decades, we have invested more than $100 billion in U.S. manufacturing, research and talent, and we see those investments as contributions to the country's economic strength and competitiveness.

2. The impact: What do Samsung's U.S. operations mean for consumers and the way your technology shows up in their daily lives?

Joung: Consumers benefit most when engineering, production and real-world feedback are closely connected. For example, our U.S. teams help ensure our mobile products are powerful, reliable and improved through timely updates that reflect how people use their devices every day.

• Having manufacturing teams located in the U.S. allows us to design TVs and home appliances tailored to the needs and usage patterns of American households, including how families use washers and dryers and how they experience entertainment at home.

Producing advanced semiconductors closer to our end markets also helps boost performance and efficiency across our products.

3. The outlook: You've expanded significantly in Texas. What does that semiconductor presence mean for the region?

Joung: Our work in Central Texas demonstrates how advanced manufacturing can strengthen an entire regional ecosystem. The combination of research, engineering and production helps the area attract skilled workers.

• It also supports a diverse supplier base and creates career pathways that keep talent in the region.

When these elements come together, you see a strong technology hub that contributes to America's industrial leadership.

4. The strategy: How does Samsung think about national security when it comes to building such advanced technologies in the U.S.?

Joung: National security is closely tied to how and where critical technologies are built.

• By manufacturing semiconductors in the U.S., Samsung helps strengthen supply lines, reduce exposure to disruption and support industries that depend on trusted components.

Our U.S. footprint gives government, commercial and defense partners confidence that these technologies are built with transparency, quality and long-run resilience in mind.

5. The idea: Beyond manufacturing, Samsung has invested heavily in education and workforce training. What drives that focus?

Joung: People are at the heart of our U.S. presence. We have partnered with schools, colleges and community organizations to support a diverse set of training, reskilling and education programs that build skills for careers in advanced manufacturing and the digital economy.

• One of our flagship initiatives, Solve for Tomorrow, gives students hands-on experience applying technology and problem-solving skills to real challenges in their communities.
• In addition, we work closely with local school districts near our U.S. facilities to help students transition into real roles, including in Texas, where we have donated more than $1.25 million to the Taylor Independent School District to support workforce readiness.

6. The landscape: As an international company, how does Samsung show up in its U.S. communities?

Joung: Community partnerships ensure our long-term presence creates long-term value.

Across the country, we work with nonprofits, educators and local organizations to expand access to technology and strengthen digital inclusion.

• These collaborations support everything from STEM programs to neighborhood resilience initiatives.

The goal is to contribute to communities in ways that last and evolve with local needs.

7. Looking ahead: As America prepares to celebrate its 250th anniversary, where do you see Samsung's role in the country's next chapter?

Joung: Samsung's role continues to grow as technology becomes more central to American innovation, national security and daily life.

• We are committed to deepening our manufacturing and R&D presence, expanding pathways into high-quality jobs and using our technology to connect people to information, culture and experiences.

Our goal is to continue our role as a trusted partner as the country invests in its future, from the factories that power core industries to the screens and devices that bring creativity and ideas to life.

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