In a shifting advertising landscape, rewards apps like Fetch are flipping the script on consumer data collection and targeted advertising, creating a new kind of data-driven ecosystem in which consumers share purchase preferences in exchange for rewards and personalized experiences.

💡How it works: Fetch shoppers submit digital or physical receipts from stores, restaurants or online purchases directly to the Fetch app, which provides valuable first- and zero-party data.

• Fetch users submit 11 million receipts every day, earning Fetch points for sharing every purchase, redeeming offers and interacting with branded content. The app captures $152 billion in consumer spending annually, across all categories and retailers.

Fetch is the leading platform that can read any receipt, from any retailer, with item-level accuracy and identify other details such as payment method thanks to proprietary artificial intelligence (AI) technology.

The impact: Unlike traditional advertising, which often interrupts the user experience, Fetch integrates rewards directly into the user interaction, meaning the ads are the content. This guarantees that brands are reaching highly engaged audiences.

Fetch also offers advanced personalization at scale, powered by real-time, holistic consumer behavior, and its patented machine learning (ML) technology optimizes campaigns in real time based on verified consumer behavior, driving efficiency.

🛒 Why it's important: As the reliance on third-party data declines, Fetch harnesses the power of first-party and zero-party data — verified purchase and behavioral information directly provided by consumers.

This model not only benefits consumers, but also empowers advertisers with highly accurate, actionable insights.Brands can target their marketing efforts more effectively, which ultimately drives higher engagement and loyalty compared to traditional advertising.

✅ Consumers exposed to brands through Fetch are:

• 5-15% more likely to become first-time buyers.
• 40% more likely to repeat purchase.

That's essential at a time when developing a long-term consumer relationship is of growing importance to most CMOs, according to a recent study by Fetch and Wakefield Research.

• 69% of CMOs surveyed cited a lack of loyalty and rewards programs, or the inability to "break through the noise" as the biggest obstacles to growing these relationships.

Key numbers: About 57% of Gen Z, a sought-after demographic for brands, are less loyal to brands than they were before the pandemic. The majority of Gen Z shoppers (76%) believe that brands they're loyal to should reward them.

🛍 The solution: Brands can build lifelong consumer relationships with Gen Z and other demographics on Fetch in a way that incentivizes, personalizes and optimizes their marketing efforts.

Fetch has the ability to influence consumers from awareness to purchase, supporting brands across all stages of the consumer journey. This full-funnel approach ensures that consumers are engaged at every touchpoint, enhancing the overall effectiveness of marketing campaigns.

Today, proving campaign impact is paramount. Fetch employs robust, independently verified measurement tools that provide clear insights into the effectiveness of marketing activities.

• This closed-loop system allows brands to see the direct impact of their campaigns, from exposure to conversion, enabling more precise adjustments and optimization.

Next steps: Drive results with Fetch.