U.S. homeowners are fed up with power outages and rising electric bills, and they're looking for better ways to power their homes.

Get up to date: A new survey of 1,000 homeowners in California, Florida and Texas — three states affected by climate volatility and aging infrastructure — was conducted by Horowitz Research. It revealed how deep the frustration runs.

• 🌀 91% of homeowners are concerned about the impact of weather events, climate change and/or poor infrastructure on their homes.
• 💡 Nearly two-thirds say it's important to have a backup power source.
• 🔋 60% of respondents wish to become less dependent on grid power.
• 📈 6 in 10 homeowners believe their bills are too high, and three-quarters anticipate costs will increase in the near future.

The challenge: Many backup power solutions aren't cutting it.

• Gas generators, which have been around for decades, can be high maintenance, noisy and pose fire risks.

Solar battery solutions, which store excess solar energy from solar panels in a battery, are becoming increasingly popular.

• In California, 79% of homeowners express a strong interest in battery storage.

Okay, but: Surveyed homeowners expressed dissatisfaction with the currently available models.

• Nearly 24% of respondents familiar with the most recognized brand in the space aren't interested due to shifting public sentiment and the desire for a less polarizing, more trustworthy option.

In other words: U.S. homeowners are taking the challenges of climate change, grid instability and rising energy prices seriously — and they're looking for solutions from trustworthy players.

☀️ The positive news: EcoFlow, a leading provider of eco-friendly energy solutions, is entering the solar battery market this summer with OCEAN Pro.

• The system delivers unlimited backup power, AI-optimized energy savings, and seamless integration with rooftop solar.
• As a grid-tied solution, it also lets homeowners sell excess power back to the utility — unlocking even more value.

The background: OCEAN Pro is built upon EcoFlow's PowerOcean system in Europe, which has been installed more than 14,000 times since Q4 2023.

The benefits: EcoFlow OCEAN Pro — made specifically for U.S. homeowners — has been tailored to homeowners' needs and real-life usage scenarios. Several key benefits include:

• 🔌 Infinite backup supply. With 24kW continuous output, OCEAN Pro powers even heavy-duty appliances like HVAC systems.
• 🤖 Smarter bill savings. The system uses AI to learn your habits, solar production and local weather to optimize energy usage and costs. It's compatible with smart home devices and includes a real-time dashboard to track performance.
• 🔒 Safety-first design. Built-in protections guard against fire hazards and flooding, and the battery is engineered to withstand extreme temperatures.

Worth a mention: The much-talked-about "Big Beautiful Bill" could bring an early end to the current 30% IRA solar tax credit. That means 2025 could be the last chance for homeowners to maximize federal support for solar and battery installations.

The takeaway: Solar battery adoption is set to surge, with the survey showing more and more homeowners seeking reliable, accessible backup power solutions.

• EcoFlow is stepping in with a solution that meets these real needs — no grid required.

Learn more.