Sign up for our daily briefing

Make your busy days simpler with Axios AM/PM. Catch up on what's new and why it matters in just 5 minutes.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Stay on top of the latest market trends

Subscribe to Axios Markets for the latest market trends and economic insights. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Sports news worthy of your time

Binge on the stats and stories that drive the sports world with Axios Sports. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Tech news worthy of your time

Get our smart take on technology from the Valley and D.C. with Axios Login. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Get the inside stories

Get an insider's guide to the new White House with Axios Sneak Peek. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Catch up on coronavirus stories and special reports, curated by Mike Allen everyday

Catch up on coronavirus stories and special reports, curated by Mike Allen everyday

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Denver news?

Get a daily digest of the most important stories affecting your hometown with Axios Denver

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Des Moines news?

Get a daily digest of the most important stories affecting your hometown with Axios Des Moines

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Twin Cities news?

Get a daily digest of the most important stories affecting your hometown with Axios Twin Cities

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Tampa Bay news?

Get a daily digest of the most important stories affecting your hometown with Axios Tampa Bay

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Charlotte news?

Get a daily digest of the most important stories affecting your hometown with Axios Charlotte

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Illustration: Aïda Amer/Axios

Fashion, food and media brands are using the buzz around the space industry to market their products, shaping the way people on Earth understand and interact with the extraterrestrial sphere for years to come.

What's happening: Last week, Virgin Galactic announced a partnership with Under Armour to produce a line of spacewear to be worn on the company's suborbital flights to the edge of space.

  • It's the latest in a series of brand partnerships Virgin Galactic has penned in recent years, defining itself as a luxury space brand in the process.
  • Budweiser wants to become the first beer brewed on Mars and has sent beer-brewing experiments to the International Space Station.
  • Israel's Aleph Farms just announced that it grew meat on the Russian side of the station.
  • Astrobotic — a company aiming to land a robotic spacecraft on the Moon — has a deal with DHL to allow the mail company to manage logistics of lunar deliveries for the commercial spaceflight company and its customers.

The backdrop: Historically, NASA has not taken part in marketing activities for commercial products.

  • As the only U.S. game in space for years, those prohibitions naturally limited how much advertising made it to orbit.
  • But today, companies like SpaceX, Blue Origin, Rocket Lab and others don't have those restrictions.

The catch: The idea that the night sky and space in general could be polluted by advertisements and marketing campaigns doesn't sit well with some.

  • Rocket Lab's Humanity Star — a satellite designed to be visible to the naked eye as a piece of art — received major criticism from astronomers for its frivolous nature.
  • Pepsi also received negative attention when it was reported that its Russian subsidiary was looking into the idea of buying a billboard in space that would have been visible in the night sky. (A U.S. law prohibits the launch of any ad that could be seen from space with the naked eye.)
  • Brands should make sure their space marketing and advertising feels authentic, Brian Talbot, the founder of Adaptive Consulting, told Axios.

Yes, but: Some experts think advertising and branding in space could give the industry and space science a boost in prominence and power.

  • "We lose a great deal of the population when we treat science or space as some kind of exquisite activity that can't be touched by popular culture or marketing," Mike Gold, a vice president at Maxar and member of the NASA Advisory Council, told Axios.

What's next: NASA's plans to turn over more operations on the space station to private entities will open up more opportunities for brands to conduct marketing activities.

Go deeper

Biden explains justification for Syria strike in letter to Congress

Photo: Chris Kleponis/CNP/Bloomberg via Getty Images

President Biden told congressional leadership in a letter Saturday that this week's airstrike against facilities in Syria linked to Iranian-backed militia groups was consistent with the U.S. right to self-defense.

Why it matters: Some Democrats, including Sens. Tim Kaine (D-Va.) and Chris Murphy (D-Conn.) and Rep. Ro Khanna (D-Calif.), have criticized the Biden administration for the strike and demanded a briefing.

8 hours ago - Health

FDA authorizes Johnson & Johnson's one-shot COVID-19 vaccine for emergency use

Photo: Illustration by Pavlo Gonchar/SOPA Images/LightRocket via Getty Images

The Food and Drug Administration on Saturday issued an emergency use authorization for Johnson & Johnson's one-shot coronavirus vaccine.

Why it matters: The authorization of a third coronavirus vaccine in the U.S. will help speed up the vaccine rollout across the country, especially since the J&J shot only requires one dose as opposed to Moderna and Pfizer-BioNTech's two-shot vaccines.

Updated 8 hours ago - Politics & Policy

Coronavirus dashboard

Illustration: Annelise Capossela/Axios