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Social media platform use by race

Data: Pew Research Center, "Social Media Use in 2018"; Chart: Andrew Witherspoon / Axios

New Pew Research data shows that minority groups tend to over-index in their use of many social media platforms. The data also shows a majority of Americans use Facebook and YouTube, but young adults are especially heavy users of Snapchat and Instagram (shocker).

Percentage of U.S. adults who use: YouTube: 73% — Facebook: 68 — Instagram: 35 — Pinterest: 29 — Snapchat: 27 — LinkedIn: 25 — Twitter: 24 — WhatsApp: 22