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Snapchat will launch a self-serve platform for Snap Ads at its NewFront presentation in May, Digiday reports. A self-serve platform currently exists for Snapchat's geofilter ads, but advertisers have to go through a direct salesperson to buy Snap Ads, which rotate between stories, similar to the way TV commercials work.

Snapchat also recently launched three new measurement and targeting options in the U.S. to help advertisers target users based on location data. Most notably, a new feature called Snap to Store will integrate more sophisticated ad measurement.

Why it matters: There have been numerous case studies that suggest Snap Ads are highly effective, but the buying process hasn't been seamless. To remedy that, Snapchat is following the likes of Facebook, Google and Twitter in offering ad buyers a direct portal to buy ads and manage their campaigns, and more options to overlay data to better target their campaigns.

Go deeper

Young people want checks on Big Tech's power

Data: Generation Lab; Chart: Sara Wise/Axios

The next generation of college-educated Americans thinks social media companies have too much power and influence on politics and need more government regulation, according to a new survey by Generation Lab for Axios.

Why it matters: The findings follow an election dominated by rampant disinformation about voting fraud on social media; companies' fraught efforts to stifle purveyors of disinformation including former President Trump; and a deadly Jan. 6 insurrection over the election organized largely online.

Wall Street's own populist revolt

Data: FactSet; Chart: Axios Visuals

A popular rebellion, organized by the powerless against the powerful. It might have failed in Washington, but it certainly seems to be working on Wall Street.

Driving the news: The market value of GameStop closed at more than $10 billion on Tuesday, on record volume of more than $26 billion.

29 mins ago - Health

One year of the pandemic

One year ago today, a novel coronavirus was barely beginning to catch the public's eye. There were just over 2,000 confirmed cases worldwide, mostly in China, and five cases in the U.S.

The big picture: The sea of red says it all. Today, there have been over 100 million cases worldwide, led by the U.S. with 25 million.