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barnimages.com

Snapchat will launch a self-serve platform for Snap Ads at its NewFront presentation in May, Digiday reports. A self-serve platform currently exists for Snapchat's geofilter ads, but advertisers have to go through a direct salesperson to buy Snap Ads, which rotate between stories, similar to the way TV commercials work.

Snapchat also recently launched three new measurement and targeting options in the U.S. to help advertisers target users based on location data. Most notably, a new feature called Snap to Store will integrate more sophisticated ad measurement.

Why it matters: There have been numerous case studies that suggest Snap Ads are highly effective, but the buying process hasn't been seamless. To remedy that, Snapchat is following the likes of Facebook, Google and Twitter in offering ad buyers a direct portal to buy ads and manage their campaigns, and more options to overlay data to better target their campaigns.

Go deeper

Momentum builds to ban lawmakers from trading stocks

Illustration: Sarah Grillo/Axios

Some progressive Democrats and MAGA Republicans are uniting on a proposal to ban sitting lawmakers from trading individual stocks, although it's unlikely that leadership will bring the bill up for a vote.

Why it matters: Members of Congress have great power to move stock prices, and great financial incentives to do so.

Thousands without power as "hazardous" winter storm lashes East Coast

Satellite imagery of the Northeastern U.S. taken by NOAA on Jan. 17. Photo: NOAA

A major winter storm was lashing much of the East Coast on Sunday, causing widespread power outages and disrupting travel over the holiday weekend.

The latest: The Weather Prediction Center said in a storm summary Monday that winter storm warnings are still in effect for portions of the Central Appalachians, Ohio Valley, interior Mid-Atlantic, and Northeast, while portions of the Central Appalachians and coastal New England are under high wind warnings.

Colleyville Rabbi credits survival to active-shooter training

Rabbi Charlie Cytron-Walker, one of the people taken hostage in a synagogue outside Fort Worth, Texas, on Saturday, said in an interview with CBS on Monday that he initially took in the man because he thought he needed shelter.

The big picture: Cytron-Walker said he spoke to the hostage taker, identified by the FBI as 44-year-old British national Malik Faisal Akram, for several minutes and made him tea before Akram took the rabbi and three other people hostage for around 11 hours during Shabbat services in Colleyville.