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barnimages.com

Snapchat officially opened up its "Ad Manager" self-serve platform to advertisers of all sizes Monday, greatly expanding the scope of advertisers it can automatically service. The expansion also includes updates that will make Snap's ad platform more accessible for small and medium-sized business, like no minimum campaign spend and the ability to pay for Snap Ads by credit card, instead of with a credit line.

Why it matters: The update allows Snapchat to expand its advertiser set and better compete with Google, Facebook and Facebook-owned Instagram for small and medium-sized business ad dollars.

More updates: The company is also adding 25 new measurement companies to provide advertisers hands-on support to plan, execute, and optimize their advertising campaigns and will make a mobile dashboard available for all advertisers to monitor campaigns on the go. In July, Snapchat will also launch a proprietary tool to help advertisers cut short, native-to-Snapchat videos so they won't have to use costly video editing software to make ads that look/perform right on Snap's platform.

Quick thought bubble: When Snap first opened a self-serve platform, there were instances of spammy ads surfacing on the platform. This is always something large distributors have to take into consideration when they launch a self-serve platform that anyone can access. To this, Snap notes that all ads will be reviewed by Snap before going live for quality assurance.

Go deeper

Dan Primack, author of Pro Rata
10 hours ago - Technology

TikTok gets more time (again)

Illustration: Aïda Amer/Axios

The White House is again giving TikTok's Chinese parent company more to satisfy national security concerns, rather than initiating legal action, a source familiar with the situation tells Axios.

The state of play: China's ByteDance had until Friday to resolve issues raised by the Committee on Foreign Investment in the U.S. (CFIUS), which is chaired by Treasury secretary Steve Mnuchin. This was the company's third deadline, with CFIUS having provided two earlier extensions.

Federal judge orders Trump administration to restore DACA

DACA recipients and their supporters rally outside the U.S. Supreme Court on June 18. Photo: Drew Angerer via Getty

A federal judge on Friday ordered the Trump administration to fully restore the Deferred Action for Childhood Arrivals program, giving undocumented immigrants who arrived in the U.S. as children a chance to petition for protection from deportation.

Why it matters: DACA was implemented under former President Obama, but President Trump has sought to undo the program since taking office. Friday’s ruling will require Department of Homeland Security officers to begin accepting applications starting Monday and guarantee that work permits are valid for two years.

Updated 13 hours ago - Politics & Policy

Coronavirus dashboard

Illustration: Aïda Amer/Axios

  1. Politics: Fauci says he accepted Biden's offer to be chief medical adviser "on the spot" — The recovery needs rocket fuel.
  2. Health: CDC: It's time for "universal face mask use" — Death rates rising across the country — Study: Increased testing can reduce transmission.
  3. Economy: U.S. economy adds 245,000 jobs in November as recovery slows — America's hidden depression: K-shaped recovery threatens Biden administration.
  4. Cities: Bay Area counties to enact stay-at-home order ahead of state mandate
  5. Vaccine: What vaccine trials still need to do.
  6. World: UN warns "2021 is literally going to be catastrophic"
  7. 🎧 Podcast: Former FDA chief Rob Califf on the vaccine approval process.