Snapchat officially opened up its "Ad Manager" self-serve platform to advertisers of all sizes Monday, greatly expanding the scope of advertisers it can automatically service. The expansion also includes updates that will make Snap's ad platform more accessible for small and medium-sized business, like no minimum campaign spend and the ability to pay for Snap Ads by credit card, instead of with a credit line.

Why it matters: The update allows Snapchat to expand its advertiser set and better compete with Google, Facebook and Facebook-owned Instagram for small and medium-sized business ad dollars.

More updates: The company is also adding 25 new measurement companies to provide advertisers hands-on support to plan, execute, and optimize their advertising campaigns and will make a mobile dashboard available for all advertisers to monitor campaigns on the go. In July, Snapchat will also launch a proprietary tool to help advertisers cut short, native-to-Snapchat videos so they won't have to use costly video editing software to make ads that look/perform right on Snap's platform.

Quick thought bubble: When Snap first opened a self-serve platform, there were instances of spammy ads surfacing on the platform. This is always something large distributors have to take into consideration when they launch a self-serve platform that anyone can access. To this, Snap notes that all ads will be reviewed by Snap before going live for quality assurance.

Go deeper

The Biden blowout scenario

Joe Biden speaks at an outdoor Black Economic Summit in Charlotte yesterday. Photo: Kevin Lamarque/Reuters

Joe Biden or President Trump could win the election narrowly — but only one in a popular and electoral vote blowout. 

Why it matters: A Biden blowout would mean a Democratic Senate, a bigger Democratic House and a huge political and policy shift nationwide.

2 hours ago - Technology

Justice's moves ring Big Tech with regulatory threats

Illustration: Annelise Capossela/Axios

The Department of Justice proposed legislation to curb liability protections for tech platforms and moved a step closer toward an antitrust lawsuit against Google Wednesday.

The big picture: As President Trump faces re-election, lawmakers and regulators are hurriedly wrapping up investigations and circling Big Tech with regulatory threats.

Democrats' mail voting pivot

Illustration: Sarah Grillo/Axios

Democrats spent the early months of the coronavirus pandemic urging their base to vote absentee. But as threats of U.S. Postal Service delays, Team Trump litigation and higher ballot rejection rates become clearer, many are pivoting to promote more in-person voting as well.

Why it matters: Democrats are exponentially more likely to vote by mail than Republicans this year — and if enough mail-in ballots are lost, rejected on a technicality or undercounted, it could change the outcome of the presidential election or other key races.

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