Jun 12, 2017

Snapchat makes it easier for small businesses to buy and create ads


Snapchat officially opened up its "Ad Manager" self-serve platform to advertisers of all sizes Monday, greatly expanding the scope of advertisers it can automatically service. The expansion also includes updates that will make Snap's ad platform more accessible for small and medium-sized business, like no minimum campaign spend and the ability to pay for Snap Ads by credit card, instead of with a credit line.

Why it matters: The update allows Snapchat to expand its advertiser set and better compete with Google, Facebook and Facebook-owned Instagram for small and medium-sized business ad dollars.

More updates: The company is also adding 25 new measurement companies to provide advertisers hands-on support to plan, execute, and optimize their advertising campaigns and will make a mobile dashboard available for all advertisers to monitor campaigns on the go. In July, Snapchat will also launch a proprietary tool to help advertisers cut short, native-to-Snapchat videos so they won't have to use costly video editing software to make ads that look/perform right on Snap's platform.

Quick thought bubble: When Snap first opened a self-serve platform, there were instances of spammy ads surfacing on the platform. This is always something large distributors have to take into consideration when they launch a self-serve platform that anyone can access. To this, Snap notes that all ads will be reviewed by Snap before going live for quality assurance.

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What to watch in tonight's Democratic debate

Bernie Sanders at a campaign rally in Colorado. Photo: Helen H. Richardson/MediaNews Group/The Denver Post via Getty Images

Bernie Sanders is now the clear front-runner for the Democratic presidential nomination, and his opponents are ready to try to knock him down at tonight's debate in Charleston, South Carolina β€” especially Michael Bloomberg, who was the punching bag at the Las Vegas debate.

Why it matters: This is the last debate before Super Tuesday, when Sanders is expected to win California and Texas and could secure an insurmountable lead for the Democratic nomination. That's a direct threat to the entire field, but especially to Bloomberg, who skipped the early states to focus on the March 3 contests.

Bob Iger to step down as CEO of Disney

Photo: Jeff Kravitz/FilmMagic

The Walt Disney Company said Tuesday that it had named longtime Disney executive Bob Chapek as CEO Bob Iger's successor, effectively immediately. Iger will remain executive chairman of the company through 2021.

Why it matters: Iger is credited with having successfully turned around Disney’s animation and studio businesses and with the strategic acquisition of Marvel, Pixar, Lucasfilm and 21st Century Fox. Most recently, he was the person behind Disney's successful launch of its Netflix rival Disney+.

Go deeperArrowUpdated 2 hours ago - Economy & Business