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Snapchat is introducing new ad technology called Advanced Mode catered for large brand advertiser campaigns that will rival Facebook's Power Editor feature.

  • The new feature will allow sophisticated marketers to automate their advertising campaigns, save custom audience segments and create custom Snapchat spreadsheets that allow advertisers to edit different ad campaigns in groups.
  • Why it matters: It's the latest in a long series of ad tech improvements that Snap's invested in to ensure brands can capitalize on Snap's loyal younger audience, the way they can on Facebook or Instagram.
  • There have been reports that boutique, influencer advertisers prefer to run with Instagram over Snapchat, but that is not necessarily the reality for big-brand advertisers that dictate the majority of digital spend. Just this morning, the head of WPP, the world's biggest advertising agency, reiterated that he is doubling down on his investment in Snapchat this year.

Go deeper

Off the Rails

Episode 2: Barbarians at the Oval

Photo illustration: Sarah Grillo/Axios. Photo: Jim Watson/AFP/Getty Images

Beginning on election night 2020 and continuing through his final days in office, Donald Trump unraveled and dragged America with him, to the point that his followers sacked the U.S. Capitol with two weeks left in his term. This Axios series takes you inside the collapse of a president.

Episode 2: Trump stops buying what his professional staff are telling him, and increasingly turns to radical voices telling him what he wants to hear.

President Trump plunked down in an armchair in the White House residence, still dressed from his golf game — navy fleece, black pants, white MAGA cap. It was Saturday, Nov. 7. The networks had just called the election for Joe Biden.

Fringe right plots new attacks out of sight

Illustration: Aïda Amer/Axios

Domestic extremists are using obscure and private corners of the internet to plot new attacks ahead of Inauguration Day. Their plans are also hidden in plain sight, buried in podcasts and online video platforms.

Why it matters: Because law enforcement was caught flat-footed during last week's Capitol siege, researchers and intelligence agencies are paying more attention to online threats that could turn into real-world violence.

Kids’ screen time up 50% during pandemic

Illustration: Sarah Grillo/Axios

When the coronavirus lockdowns started in March, kidstech firm SuperAwesome found that screen time was up 50%. Nearly a year later, that percentage hasn't budged, according to new figures from the firm.

Why it matters: For most parents, pre-pandemic expectations around screen time are no longer realistic. The concern now has shifted from the number of hours in front of screens to the quality of screen time.