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Adam Przezdziek / Flickr Creative Commons

Snap has acquired Placed, a Seattle-based company that provides tools to measure how online ads translate into offline purchases, the startup announced on Monday. Geekwire, which first reported the acquisition, pegs the deal at more than $200 million. Placed, which employs about 100 people, will continue to operate independently.

Online to offline: Measuring the effectiveness of digital ads at driving offline sales remains a high-stakes yet tricky area for advertising platforms, and Google unveiled its own tool last month at its annual developer conference. Snap, which lets brands sponsor custom photo filters available to Snapchat users in specified locations, debuted its "Snap to Store" feature earlier this year to let advertisers measure how much foot traffic these filters generate, and Placed's tools will now provide even more information, including across platforms.

Go deeper

Scoop: Biden briefing calls for 20,000 child migrant beds

President Biden, during a virtual meeting with Mexican President Andrés Manuel López Obrador. Photo: Anna Moneymaker-Pool/Getty Images

A briefing scheduled for President Biden this afternoon outlines the need for 20,000 beds to shelter an expected crush of child migrants crossing the U.S.-Mexico border, Axios has learned.

Why it matters: The rapid influx of unaccompanied children is building into the administration's first new crisis. A presentation created by the Domestic Policy Council spells out the dimensions with nearly 40 slides full of charts and details.

FBI director: Jan. 6 Capitol attack was domestic terrorism

The FBI views the Jan. 6 Capitol siege as an act of domestic terrorism, director Christopher Wray testified in his opening statement Tuesday before the Senate Judiciary Committee.

Why it matters: The FBI's designation of the attack as domestic terrorism puts the perpetrators "on the same level with ISIS and homegrown violent extremists," Wray said.

Sen. Martin Heinrich to introduce plan for Puerto Rico statehood

U.S. Sen. Martin Heinrich (D-N.M.) at a hearing on Feb. 23, 2021 in Washington, D.C. PHOTO: Jim Watson-Pool/Getty Images

U.S. Sen. Martin Heinrich (D-N.M.) and Rep. Darren Soto (D-Fla.) announced Tuesday they would introduce legislation to start the motions for Puerto Rico statehood.

Why it matters: More than 52% of Puerto Ricans voted last November in favor of statehood, three years after Hurricane Maria struck the island and caused one of the worst natural disasters in recorded history. It exposed the island's vulnerable position as a U.S. territory and its lack of resources to battle poverty.