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Photo: Johannes Eisele/AFP/Getty Images

When Slack went public last week via a direct listing, it got the benefits of algorithmic market pricing, speed and lower fees. But it didn't raise any capital for what remains a money-burning enterprise, as it would have via a traditional IPO, nor did it get to pick its new investors.

The big picture: The question, therefore, is if IPO and direct listing structures could be combined so as to receive the best of both floats. The answer is yes. Probably.

Slack drafted behind a legal framework developed last year by Spotify and securities regulators.

Two of its primary features were that a direct listing couldn't include underwriting (i.e., no intermediaries that sell or forecast, nor pricing stabilization) and that its registration statement needn't include bona fide pricing estimates before being made effective by the SEC.

  • There's also been discussion of how direct listings enabled both Spotify and Slack to (mostly) eliminate lockups, but that's correlation without causation. We're seeing more flexible lockups structures in traditional listings and a company could theoretically IPO without any lockups (if it could get underwriter approval).

To create a hybrid structure, an issuer would borrow from the Spotify precedent and add in elements of the modified Dutch auction process that Google used to go public in 2004 (which was viewed dimly at the time, thus discouraging copycats, but which worked in retrospect).

  • It wouldn't be as clean as a direct listing in that it would move a bit slower with more Wall Street involvement.
  • It would differ from what Google did in that it would provide 100% insider liquidity and not use a preliminary price range.
  • But it would solve the "price guess" dilemma, provide liquidity and give some greater control over the public investor base — all while also adding cash to corporate coffers. And, again, lockups shouldn't be an issue.

The highest hurdle, banking sources tell me, would be finding a company that wants to do it.

There's still a belief that direct listings will only work with a "household name" issuer (yes, Slack counted), and that's a limited universe. Then narrow it even further, as most companies don't want the hassle of working out all the complications with SEC officials (that price range issue would be thorny).

  • Airbnb makes all sorts of sense for its anticipated offering, which we now hear is more likely in Q1 2020 than in Q4 2019, but it's unclear if CFO Dave Stephenson has the same HBS case study ambitions as Spotify's Barry McCarthy.

The bottom line: Just because it could be done doesn't mean it will be done, as VC-backed "unicorn" disruption rarely extends to their own securities.

Go deeper

Poll: Women of color highly motivated to vote

Voting rights activists, led by Congressional Black Caucus chair Joyce Beatty (D-Ohio), protest recent passage of voter restriction laws at Hart Senate Office Building on July 15, 2021. Photo: Alex Wong via Getty Images

Women of color turned out to vote at record rates in the 2020 election, with almost nine in 10 agreeing that the stakes were too high not to vote, according to a new poll.

Why it matters: The findings in the poll, conducted by The Harris Poll on behalf of a group of reproductive rights organizations, appear to confirm the highly-motivated voting bloc's emerging power.

Updated 3 hours ago - Sports

Olympics dashboard

Katie Ledecky in Tokyo. Photo: Ding Xu/Xinhua via Getty Images

🚨: Simone Biles won't compete in individual vault or uneven bars

🏊‍♀️: Katie Ledecky wins gold in women's 800m freestyle

🏊: Caeleb Dressel breaks world record in men's 100m butterfly, 3rd gold

🇬🇧: Britain wins gold in first-ever Olympic mixed 4x100m medley relay

💻: Japan tests teleporting games and "remote cheering"

🏳️‍⚧️: Axios at the Olympics: Games grapple with trans athletesTrans athletes see the Tokyo Games as a watershed moment

Go deeper: Full Axios coverage

Updated 3 hours ago - Sports

The Olympic events to watch today

Allyson Felix. Photo: Patrick Smith/Getty Images

5 events to watch today...
  • 🏃‍♀️ 🏃 Track and field: The first-ever mixed 4x400m relay final starts at 8:35 a.m. ET on NBC. Watch the women’s 100m final at 8:50 a.m. ET.
  • 🏐 Women’s beach volleyball: Elimination rounds start at 8 p.m. ET on NBC.
  • 🚲 BMX freestyle finals: Watch USA’s Hannah Roberts go for the gold in the first-ever Olympic women’s freestyle finals at 9:10 p.m. ET on CNBC. Catch the men’s finals at 10:20 p.m. ET.
  • 🏊‍♀️ Swimming finals: Watch Caeleb Dressel go for his fourth gold in the men’s 50m freestyle. Also catch the women’s 50m freestyle, as well as the men’s and women’s the 4x100m medley finals. Coverage starts at 9:30 p.m. ET on NBC.
  • 🏌️ Men’s golf: Round 4 of independent stroke play tees off at 6:30 p.m. ET on the Golf Channel.