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Sinclair confirms the launch of its own streaming service

Sinclair broadcast group sign.
Photo: William Thomas Cain/Getty Images.

Sinclair Broadcast Group CEO Chris Ripley said at the NAB Show New York that his company’s rumored ad-supported streaming service, Stirr, will launch soon.

Why it matters: Sinclair is trying to grab a piece of the cord-cutting population, and will compete with dozens of local and national networks. CBS News already has an ad-supported news streaming service. This year, Fox News announced its own subscription service Fox Nation.

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