Sinclair confirms the launch of its own streaming service

Sinclair Broadcast Group CEO Chris Ripley said at the NAB Show New York that his company’s rumored ad-supported streaming service, Stirr, will launch soon.

Why it matters: Sinclair is trying to grab a piece of the cord-cutting population, and will compete with dozens of local and national networks. CBS News already has an ad-supported news streaming service. This year, Fox News announced its own subscription service Fox Nation.