Sam Jayne / Axios

The left-coast has found itself in a war with the alt-right. Tension between mostly progressive Silicon Valley and conservatives who feel singled out and marginalized by it has been bubbling under the surface for some time, but that dynamic has been brought into sharper focus by the response from both sides to the Google diversity memo and the firing of its author, James Damore.

What's happening now: Google — and Silicon Valley as a whole — is facing a rising campaign in what's being seen as a turning point in the online culture wars. The debate has only grown as animosity between the right and the left took a violent turn in Charlottesville on Saturday:

  • Protests: "Now, the pro-Trump media say that Damore's newfound fame is indicative of a bigger movement — an all-out protest against Silicon Valley," writes BuzzFeed's Charlie Warzel in his breakdown of how the pro-Trump media saw Damore as a compelling hero and gave him a national platform.
  • Anti-Google ads: These have appeared around California with phrases like "search for diversity of thought somewhere else," per Business Insider.
  • March: Protestors are expected to march on Google this Saturdayat Google offices around the country. On Sunday, march organizer Jack Posobiec posted a note on its website condemning the Charlottesville violence as well as "silencing free speech as a means of promoting any political agenda."

The bigger picture: Google is far from the only tech company alt-right groups take issue with. They see a number of platforms from Airbnb to Twitter and Facebook as taking steps to intentionally sideline or even silence them by banning certain listings and posts. The Google memo offered a vehicle to push the narrative mainstream.

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  • In Washington, Silicon Valley companies are already dealing with an abrupt attitude change toward them on a number of fronts: antitrust concerns, bias on their platforms and their role in the rise of job-killing AI, to name a few, as my colleague Mike Allen recently explained.
  • In Silicon Valley, the populist phenomenon is banging on the door of many who've taken pride in avoiding politics. Steve Hilton, who played a key role in British conservative politics before moving to Silicon Valley, tells the NYT: "The last couple years, I've been trying to convey to people what lies behind the phenomenon," he said. "There's a lot of: 'Well, what about Mexicans? What about women?' Well, O.K., but there's a really big issue that life for half the country has gotten increasingly grim."

Correction: An earlier version of this post incorrectly described Jack Posobiec as part of the alt-right movement.

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Updated 2 hours ago - Politics & Policy

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Global: Total confirmed cases as of 9 p.m. ET: 18,187,396 — Total deaths: 691,352 — Total recoveries — 10,841,436Map.
  2. U.S.: Total confirmed cases as of 9 p.m. ET: 4,711,323 — Total deaths: 155,379 — Total recoveries: 1,513,446 — Total tests: 57,543,852Map.
  3. Politics: White House will require staff to undergo randomized coronavirus testing — Pelosi says Birx "enabled" Trump on misinformation.
  4. Sports: 13 members of St. Louis Cardinals test positive, prompting MLB to cancel Tigers series — Former FDA chief says MLB outbreaks should be warning sign for schools.
  5. 1 🎥 thing: "Tenet" may be the first major film to get a global pandemic release.

In photos: Thousands evacuated as Southern California fire grows

A plane makes a retardant drop on a ridge at the Apple Fire north of Banning in Riverside County, which "doubled in size" Saturday, per KTLA. Robert Gauthier / Los Angeles Times via Getty Images

A massive wildfire that prompted mandatory evacuations in Southern California over the weekend burned 26,450 acres and was 5% contained by Monday afternoon, the California Department of Forestry and Fire Protection said.

The big picture: As California remains an epicenter of the coronavirus pandemic in the U.S., some 15 separate fires are raging across the state. About 7,800 people were under evacuation orders from the Apple Fire, about 75 miles east of Los Angeles, as hundreds of firefighters battled the blaze. CalFire said Monday that a malfunction involving a "diesel-fueled vehicle emitting burning carbon from the exhaust system" started the Apple Fire.

Twitter faces FTC fine of up to $250 million over alleged privacy violations

Photo: Rafael Henrique/SOPA Images/LightRocket

The Federal Trade Commission has accused Twitter of using phone numbers and emails from its users to make targeted ads between 2013 and 2019, Twitter said in an SEC filing published Monday.

Why it matters: Twitter estimates that the FTC's draft complaint, which was sent a few days after its Q2 earnings report, could cost the company between $150 million and $250 million. The complaint is unrelated to the recent Twitter hack involving a bitcoin scam.