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Illustration: Rebecca Zisser/Axios

The more exposure people have to emergency braking or adaptive cruise control, the more comfortable they become with assisted-driving technologies, says AAA, suggesting they could eventually be won over by self-driving cars, too.

The big picture: Automakers and tech companies are pouring billions of dollars into self-driving cars, even though consumers are lukewarm on the technology and the path to making money on AVs is unclear. While technology and regulatory hurdles remain, trust is the number one issue holding them back.

By the numbers, per a new AAA study:

  • 71% of U.S. drivers would be afraid to ride in a self-driving vehicle, virtually unchanged from a year ago (73%) following several high-profile fatalities.
  • In contrast, 53% said they would be comfortable with low-speed AVs at airports or theme parks.
  • 44% said they would be comfortable having food or packages delivered by a self-driving vehicle.
  • 19% said they would be comfortable using an AV to transport their children or loved ones.

Fear of the unknown could be a factor. AAA found that people who already have features like lane-keeping assistance in their car were far more likely (82%) to trust it than people who don't (50%).

  • 72% who have adaptive cruise control on their car said they trust it, vs. 39% among those who don't have it.
  • 74% who have automatic emergency braking trust it, vs. 38% who don't have it.
  • Crash avoidance systems do make cars safer, the Insurance Institute for Highway Safety (IIHS) says, but there are inconsistencies in performance.

Small doses of increasing autonomy could help build confidence. Instead of the sexy moonshot — deploying fully driverless vehicles all across America — some companies are looking to master little feats that help validate their technology and build trust with consumers.

Education efforts are expanding, too.

  • In January, a coalition of automakers, tech companies and safety organizations launched an education campaign called PAVE.
  • Waymo, which runs a limited robotaxi service in Phoenix, this week expanded its Let's Talk Self-Driving campaign to northern California in partnership with AAA and other organizations.

What to watch: Cruise, GM's self-driving unit, plans to launch a driverless taxi service later this year in San Francisco, which could give more consumers another opportunity to try out an AV.

What's next: Despite their fears, most Americans think AV technology is coming. A decade from now, 55% of drivers think most cars will have the ability to drive themselves.

Go deeper

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Nor'easter slams East Coast with flooding rain and powerful winds

A residential area in Middlesex County as floodwater from the nor'easter covers streets in New Jersey on Tuesday. Photo: Tayfun Coskun/Anadolu Agency via Getty Images

A monster storm was slamming the Northeast with record rainfall and powerful winds over Tuesday night — causing flash flooding that resulted in people having to be rescued in New Jersey and New York roads to close.

Threat level: All of southern New England westward to New York City and northern New Jersey was under the threat of flash flooding and coastal flooding from the nor'easter through Tuesday night into early Wednesday, per the National Weather Service.

3 hours ago - World

Blinken speaks with Sudan prime minister after his release

Sudan's Prime Minister Abdallah Hamdok. Photo: Ebrahim Hamid/AFP via Getty Images

Secretary of State Tony Blinken spoke on the phone on Tuesday evening with Sudan’s Prime Minister Abdalla Hamdok after the military released him from custody.

Why it matters: Hamdok’s release was a result of pressure on Sudan’s military leader General Abdul Fattah al-Burhan from the U.S. and other countries but also from the different political parties in Sudan and massive protests in the streets.

Updated 6 hours ago - World

Brazil senators vote to recommend criminal charges for Bolsonaro

Brazilian senators vote on probe into President Bolsonaro's handling of pandemic. Photo: Gustavo Minas/Bloomberg via Getty Images

A Brazilian Senate committee Tuesday voted to approve a report recommending President Jair Bolsonaro be charged with a raft of criminal indictments, including crimes against humanity over his response to the COVID-19 pandemic, per AP.

Why it matters: Bolsonaro has become the face of a right-wing approach to the pandemic that includes repudiating vaccines and masks and resisting lockdowns and other mitigation measures. The Senate report holds him personally responsible for half of the country's 600,000 deaths.