Senator Claire McCaskill / Flickr CC

Mark Rosekind, the former head of the U.S. National Highway Traffic Safety Administration, has joined Zoox, a secretive Silicon Valley startup building a fully self-driving car, according to Reuters. He will be its chief safety innovation officer.

Zoox, which has raised more than $200 million in funding, will undoubtedly benefit from having Rosekind's expertise in transportation regulation given its lofty ambition of rolling out self-driving cars that won't even require passengers to pay attention.

NHTSA diaspora: Rosekind isn't the first former NHTSA regulator to join the auto industry—in January, the agency's chief counsel, Paul Hemmersbaugh, joined General Motors. Additionally, Hemmersbaugh's predecessor, Kevin Vincent, joined Faraday Future in 2015, while Alphabet's Waymo has hired several NHTSA officials as consultants or employees, according to Reuters.

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BodyArmor takes aim at Gatorade's sports drink dominance

Illustration: Eniola Odetunde/Axios

BodyArmor is making noise in the sports drink market, announcing seven new athlete partnerships last week, including Christian McCaffrey, Sabrina Ionescu and Ronald Acuña Jr.

Why it matters: It wants to market itself as a worthy challenger to the throne that Gatorade has occupied for nearly six decades.

S&P 500's historic rebound leaves investors divided on future

Data: Money.net; Chart: Axios Visuals

The S&P 500 nearly closed at an all-time high on Wednesday and remains poised to go from peak to trough to peak in less than half a year.

By the numbers: Since hitting its low on March 23, the S&P has risen about 50%, with more than 40 of its members doubling, according to Bloomberg. The $12 trillion dollars of share value that vanished in late March has almost completely returned.

Newsrooms abandoned as pandemic drags on

Illustration: Sarah Grillo/Axios

Facing enormous financial pressure and uncertainty around reopenings, media companies are giving up on their years-long building leases for more permanent work-from-home structures. Others are letting employees work remotely for the foreseeable future.

Why it matters: Real estate is often the most expensive asset that media companies own. And for companies that don't own their space, it's often the biggest expense.