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SimilarWeb, a digital market intelligence company that's big globally, but smaller in the U.S., is making a big play to take on comScore, and to an extent Nielsen and App Annie, in tracking audiences in America.

  • The Israeli-based company has received $47 million in its latest round of funding, bringing its total funding to $112 million. The round was led by Israeli investment firm Viola Growth, as well as Saban Ventures and CE Ventures. SimilarWeb VP Nitzan Tamari tells Axios that the money will be used to scale their data analytics offerings and build their brand in the U.S.
  • Our thought bubble: There's been a lot of talk about the major players in the media measurement space not being economically incentivized to clean up their data with more sophisticated methodologies. Market pressure from new measurement companies in the U.S. could force their hands.
  • Fun fact: Israel is a leader in ad technology. Many of the major ad tech players used globally and in the U.S., like Taboola, Outbrain, eXelate and SimilarWeb, all come from Israel.

Go deeper

Delivery industry sees biggest monthly job losses in more than 20 years

Data: U.S. Bureau of Labor Statistics; Chart: Axios Visuals

The pandemic's biggest job winner is losing steam.

Driving the news: People who deliver packages to businesses and homes — classified as "couriers and messengers" by the Labor Department — saw the industry's biggest monthly job losses in more than 20 years in April.

FDA authorizes Pfizer COVID vaccine for 12- to 15-year-olds

Photo: Gabby Jones/Bloomberg via Getty Images

The Food and Drug Administration authorized the emergency use of the Pfizer-BioNTech coronavirus vaccine for 12- to 15-year-old adolescents, the agency announced on Monday.

Why it matters: The emergency authorization marks a critical milestone in the push to get more Americans vaccinated and fully reopen schools for in-person learning this fall.

GOP to vote on ousting Liz Cheney this Wednesday

Photo: Tom Williams/Pool via Getty Images

House Republicans will vote on recalling Rep. Liz Cheney (R-Wyo.) as conference chair this Wednesday, House Minority Leader Kevin McCarthy announced in a letter Monday, Punchbowl News reported.

Why it matters: Cheney, the No. 3 House Republican, has faced increasing backlash from McCarthy and her Republican colleagues as she continues to criticize former President Trump and his baseless claims of election fraud.