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Mark Zuckerberg. Photo: Esteban Felix / AP

Facebook is going to require ads that are targeted to people based on "politics, religion, ethnicity or social issues" to be manually reviewed before they go live, according to an email sent to advertisers and obtained by Axios. That's a higher standard than that required of most Facebook ads, which are bought and uploaded to the site through an automated system. It's also warning that it expects the new policy to slow down the launch of new ad campaigns.

Why it matters: The steps Facebook is taking to combat questions of Russian election interference strike at the core of the company's business. The ad buyers who spent $450 million on Facebook ads love the platform's speed and efficiency — something they fear will be diminished by inserting more human oversight of political ads before they go live. The company's action comes as a political ad disclosure bill gains momentum on Capitol Hill.

From the email: "With this update, we'll be requiring more ads to go through human review. New campaigns with ad sets contain targeting options that we feel warrant additional review (such as those associated with topics such as politics, religion, ethnicity and social issues), we will route them for manual review prior to being approved. In these instances, advertisers are likely to experience a delay prior to the start of ad delivery, although we will look for ways to reduce any potential delays over time."

In Washington: Democratic Sens. Mark Warner and Amy Klobuchar are working on a bill that will increase the disclosure requirements for digital political ads. It's expected to drop after the senators return from recess. "We'll probably introduce it right when we get back," Klobuchar said this week. "There aren't sticking points. We're just trying to get authors on the bill." A Facebook spokesperson tells Axios that it's "open to reviewing any reasonable Congressional proposals."

Details are required by law to be publicly disclosed about political ads running on TV stations, including cable and satellite networks. But that requirement does not extend to digital platforms.

Go deeper

Judge questions Trump immunity claims in Capitol riot lawsuits

Former President Trump speaks during an October rally in Des Moines, Iowa. Photo: Scott Olson/Getty Images

A federal judge on Monday challenged former President Donald Trump's claims of "absolute immunity" from three lawsuits related to the U.S. Capitol riot, per Law360.

Why it matters: U.S. District Judge Amit Mehta in Washington, D.C., is for the first time considering Trump's defense that claims against him "directly contravene the absolute immunity conveyed on the President by the Constitution as a key principle of separation of powers."

3 hours ago - Politics & Policy

Coons, Warnock discuss urgent need for voting rights

Illustration: Maura Losch/Axios

On the somber sidelines of former Sen. Johnny Isakson's funeral in Georgia last week, Sens. Chris Coons (D-Del.) and Raphael Warnock (D-Ga.) discussed a piece of urgent business: the importance of passing election reforms.

Why it matters: The exchange underscores the existential stakes not only the Democratic Party but some of its individual leaders attach to voting rights legislation. The setting was appropriate, given Georgia Republicans have enacted a series of changes that could impact the election efforts of Warnock and other key Democratic candidates.

4 hours ago - World

Putin pushes his red lines in Kazakhstan and Ukraine

Vladimir Putin with Kassym-Jomart Tokayev (on left) in November. Photo: Mikhail Svetlov/Getty

Monday was a day of red lines for Vladimir Putin: Russia will not allow "color revolutions" in its neighborhood, he said, and will stand by its demands that NATO pull back from its borders and keep Ukraine out — even as Washington insists those are "non-starters."

Driving the news: Putin said that by dispatching troops to Kazakhstan, the Moscow-led alliance had shown it "will not allow the situation to be rocked at home and will not allow so-called 'color revolutions,'" a reference to the uprisings that toppled pro-Moscow governments in Georgia and Ukraine.