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Salesforce buying Tableau for $15.7 billion

Salesforce founder and CEO Marc Benioff. Photo by Joe Scarnici/Getty Images.

Salesforce on Monday announced it will acquire data analytics company Tableau Software for $15.7 billion in stock.

The bottom line: This is about deepening customer engagement via data analytics in the cloud, much like what we saw last week when Google paid $2.6 billion to buy Looker.