Jul 16, 2018

Roku adds voice-powered remotes, speakers

Roku is rolling out a new voice-powered TV remote, voice-powered tabletop remote and wireless TV speaker product.

Why it matters: The new products could help Roku maintain a TV hardware lead over its big tech competitors — Amazon, Apple and Google.

What's new: The new TV speakers will work exclusively with Roku TVs and ship with a "Voice Remote." The remote controls both the Roku TV and the speakers, as well as the Roku TouchTM, a battery-powered tabletop voice remote. It costs $150 for early buyers, then the price goes up to $200 in October.

How it works: Because Roku controls the software in both the speakers and the connect TV devices they sell, they believe the products provide users with a more integrated home entertainment product than their hardware competitors.

The big picture: Roku currently enjoys a lead in connected TV hardware sales over its competitors, but to grow as a company, it needs to diversify its revenue stream and product suite.

  • One way they are currently expanding its product offerings is through its business-to-business. In Q1 of this year, Roku made more money from its platform business (which includes connected TV software and advertising) than it did its hardware business.

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Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Global: Total confirmed cases as of 10 p.m. ET: 5,923,432— Total deaths: 364,836 — Total recoveries — 2,493,434Map.
  2. U.S.: Total confirmed cases as of 10 p.m. ET: 1,745,930 — Total deaths: 102,808 — Total recoveries: 406,446 — Total tested: 16,099,515Map.
  3. Public health: Hydroxychloroquine prescription fills exploded in March —How the U.S. might distribute a vaccine.
  4. 2020: North Carolina asks RNC if convention will honor Trump's wish for no masks or social distancing.
  5. Business: Fed chair Powell says coronavirus is "great increaser" of income inequality.
  6. 1 sports thing: NCAA outlines plan to get athletes back to campus.