Roku is rolling out a new voice-powered TV remote, voice-powered tabletop remote and wireless TV speaker product.

Why it matters: The new products could help Roku maintain a TV hardware lead over its big tech competitors — Amazon, Apple and Google.

What's new: The new TV speakers will work exclusively with Roku TVs and ship with a "Voice Remote." The remote controls both the Roku TV and the speakers, as well as the Roku TouchTM, a battery-powered tabletop voice remote. It costs $150 for early buyers, then the price goes up to $200 in October.

How it works: Because Roku controls the software in both the speakers and the connect TV devices they sell, they believe the products provide users with a more integrated home entertainment product than their hardware competitors.

The big picture: Roku currently enjoys a lead in connected TV hardware sales over its competitors, but to grow as a company, it needs to diversify its revenue stream and product suite.

  • One way they are currently expanding its product offerings is through its business-to-business. In Q1 of this year, Roku made more money from its platform business (which includes connected TV software and advertising) than it did its hardware business.

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Why it matters: This is a substantial policy shift for the U.S., which did not previously allow its taxpayers' money to be spent in the Israeli settlements.

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Illustration: Sarah Grillo/Axios

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Photo: Samuel Corum/Getty Images

Senate Majority Leader Mitch McConnell (R-Ky.) expressed no regrets about Judge Amy Coney Barrett's controversial confirmation, telling Politico in an interview that he believes the decision to place her on the Supreme Court just a week before the election will help Republicans retain the Senate.

Why it matters: With a week to go until Election Day, many Republicans are concerned that President Trump's unpopularity could cost them the Senate. McConnell has long viewed the transformation of the federal judiciary through the confirmation of young conservative judges as his defining legacy.